Just Because: Christiaan Van Der Klaauw Steps Into The CPO Game
Christiaan van der Klaauw has launched a Certified Pre-Owned (CPO) program aimed at connecting collectors with vintage timepieces from the brand. This initiative allows the company to buy back vintage watches, refurbish them, and then sell them, providing a second life to pieces that might otherwise be overlooked. The CPO program facilitates a transparent process where both sellers and buyers are connected, ensuring that each watch is checked, serviced, and verified by the brand before sale. The program emerged in response to customer inquiries about access to vintage models and offers an engaging way for the Christiaan van der Klaauw community to expand. By partnering with Wristler, a luxury watch marketplace, the brand enables collectors worldwide to buy serviced watches under warranty. This approach not only strengthens the relationship between the brand and its collectors but also enhances the overall experience for enthusiasts seeking to add unique pieces to their collections.
