Keris MECA01 and Winding PUSH
Dubai Watch Week 2025 is showcasing a remarkable scale and a vibrant atmosphere as brands unveil new timepieces and engage in meaningful discussions about watch culture. Notable figures, such as Rolex CEO Jean-Frédéric Dufour, have participated in panels, sharing insights on the watch industry and addressing the ongoing conversation about smartwatches like the Apple Watch. Dufour emphasized that traditional watches focus on artistry and timekeeping, contrasting them with the multifunctional nature of smartwatches, which he views as fundamentally different products. The event features a wide range of new releases, from high-end pieces like TAG Heuer's Monaco Chronograph Split-Seconds Air 1 to Tudor's new 36mm Ranger case. The excitement continues into the evenings with brand launch events that showcase innovative designs. Overall, Dubai Watch Week has solidified its reputation as a must-visit event for watch enthusiasts, offering a blend of luxury, culture, and community in the horological world.
