Lange & Söhne opens new boutique in Chicago
Lange & Söhne has expanded its presence in the U.S. by opening a new boutique at 435 Michigan Avenue in Chicago's Tribune Tower, situated on the iconic Magnificent Mile. This opening increases the brand's U.S. points of sale to nine, aligning with its global strategy to enhance its boutique network following recent openings in London, Singapore, and Shanghai. The 1,409-square-foot space is designed to offer collectors an intimate experience, featuring three client seating areas and private lounges to explore the full collection of German fine watchmaking. The boutique showcases bespoke installations that highlight significant milestones in the brand's history, including the Zeitwerk and the Lange tourbillon, while emphasizing the craftsmanship involved in each timepiece. The location carries symbolic significance, as Tribune Tower celebrated its centennial in 2025 and features historical artifacts, such as a piece of the Berlin Wall. A. Lange & Söhne executives express excitement about inviting Chicago's watch enthusiasts to experience their commitment to precision, tradition, and timeless elegance.
