Las Vegas Jewelry Shows Just Got Better For Watch Debuts
Las Vegas is set to enhance its reputation in the watch industry with the introduction of dedicated exhibition spaces for timepieces at major jewelry trade shows, including Couture, JCK, and Luxury, scheduled for May and June 2026. This shift reflects a growing trend towards more accessible and regionally focused exhibitions, reminiscent of the vibrant watch shows of the 1970s and 1980s. The Couture show has partnered with Time to Watches, promising a curated selection of both heritage and avant-garde independent watch brands, while JCK and Luxury will feature a new section called Timepieces, spotlighting brands like Accutron and Frederique Constant. The expansion of watch exhibition space in Las Vegas presents significant opportunities for both retailers and watch brands. With a renewed focus on watches, the events aim to address previous frustrations regarding visibility and editorial coverage at U.S. trade shows. This revitalization signals a chance for retailers to reconnect with brands and explore new partnerships, while brands benefit from engaging with a concentrated group of buyers in a key retail market. The stronger presence of watches at these influential shows is expected to resonate beyond the industry, generating excitement among consumers as well.
