Long Live the Watch Nerds
The 20th anniversary of Revolution reflects on the magazine's mission to elevate watches from niche hobbyism to mainstream culture while returning to its roots focused on horology. Over the past two decades, the rise of watch lifestyle journalism has made watches prominent in popular culture, evidenced by significant growth in Swiss watch exports. Revolution aims to shift away from lifestyle-based narratives and emphasizes the importance of authentic watchmaking, as highlighted by innovative contributions from brands like Rolex and Vacheron Constantin. The latest issue of Revolution is dedicated to haute horlogerie, marking a resurgence in knowledge-based collecting amidst a backdrop of speculative markets. By prioritizing well-researched, technical content over lifestyle journalism, Revolution has fostered a community of informed collectors, reaching over 210,000 subscribers on YouTube. This shift signifies a powerful reconnection with the essence of watchmaking, where true craftsmanship and creativity thrive, underscoring the importance of meaningful contributions to the art of horology.
