Longines Expands the Master Collection
Longines has expanded its Master collection with three new models: updated dial variations of the Master 39 and 41, the Master Chrono Moonphase, and the Master Chrono Monopusher. The 39 mm and 41 mm versions retain classic proportions while offering light‑blue barleycorn dials, stainless‑steel cases, and both leather and bracelet options, priced around €2,550‑€2,650. The Moonphase chronograph features a 41 mm case, blue applied numerals, three sub‑dials, and a L687.5 movement with a 66‑hour power reserve, retailing for €4,150. The Monopusher presents a vintage‑inspired design with two dial choices, a L799.5 caliber delivering a 68‑hour reserve, and a price of €3,800. Across the lineup, Longines maintains reasonable pricing, keeping the new pieces in line with previous generations despite the design upgrades. The watches showcase refined details such as barleycorn patterns, rhodium‑plated hands, and high‑quality straps, while offering robust specifications like 30‑meter water resistance and reliable automatic movements. These additions reinforce the Master collection’s reputation for elegant craftsmanship and modern functionality.
Buying Time Analysis: This story is important because it highlights Longines’ strategic refresh of its Master collection—introducing new dial designs, updated movements, and maintaining reasonable pricing—demonstrating the brand’s commitment to heritage, innovation, and market relevance.
