Louis Erard 2340 Integrated Sports Watch in Mauve and Forest
The 2340 collection from Louis Erard expands with two new dial colors—Mauve and Forest—offering a compact 40 mm titanium‑steel case that remains 8.95 mm thick and water‑resistant to 50 m. Both models feature a satin‑finished titanium middle, polished stainless‑steel bezel, lugs and crown, and a sapphire crystal with anti‑reflective coating, while the integrated bracelet combines titanium outer links with polished steel centre links and a concealed butterfly clasp. Powered by the Sellita SW300‑1 automatic movement, the watches deliver 56 hours of power reserve, 28,800 vph, and a clean dial without a date window, highlighted by rhodium‑plated diamond‑cut indices and hands with blue‑emitting Super‑LumiNova. Priced at CHF 3,250 excl. taxes, the Mauve version presents a soft purple lacquered surface with an oblong “pill” texture, whereas the Forest edition offers a deep green lacquered dial with horizontal stamped lines, each retaining the brand’s signature transferred minute track and LE logo at 3 o’clock. The integrated bracelet consists of 92 components, tapering from 28 mm to 20 mm, and the watches are part of Louis Erard’s permanent collection, emphasizing a blend of sporty functionality and refined Swiss design.
Buying Time Analysis: The story highlights Louis Erard’s strategic expansion into the integrated sports watch segment with the 2340 Mauve and Forest models, showcasing innovative design, accessible pricing, and the brand’s evolution beyond traditional regulator watches, making it a notable development in contemporary luxury watchmaking.
