Louis Erard New Straw Marquetry Limited Edition
Louis Erard’s new Marqueterie de Paille limited edition showcases a striking straw marquetry dial handcrafted by Portuguese artist Bernardo d’Orey. The 39 mm stainless‑steel case houses a Sellita SW266‑1 automatic movement with a 38‑hour power reserve, while the dial features 28 individually shaped zones of layered blue shades that create an abstract “Broken Ice” composition. Each of the 25 pieces required twelve hours of meticulous handwork, resulting in unique dials without logos or indices, complemented by rhodium‑plated hands, a sapphire crystal, and a beige grained calfskin strap with quick‑release spring bars. The watch is positioned as an accessible luxury piece, priced at CHF 4,500 (excl. tax) and released on September 2 2026 for Geneva Watch Days. It reflects Louis Erard’s commitment to reviving traditional métiers d’arts through contemporary design, combining high‑level craftsmanship with a modern aesthetic that appeals to collectors seeking both technical excellence and artistic expression.
Buying Time Analysis: This story highlights the significance of preserving and showcasing traditional artisanal craftsmanship through a limited‑edition watch that transforms humble straw into high‑art marquetry, underscoring the brand’s dedication to cultural heritage and innovative design.
