Marco Tedeschi Unveils the MT1.1 Tourbillon 7 Jours Following Kross Studio Rebranding
Kross Studio has rebranded to Marco Tedeschi, marking a pivotal shift in its identity and product offerings. The brand, which gained attention through collaborations in pop culture and technical expertise, is now poised to unveil the MT1.1 Tourbillon 7 Jours at Watches & Wonders 2026. The rebranding reflects a more personal connection between the products and their creator, Marco Tedeschi, who has a rich background in watchmaking, having started his journey in his father's watch shop and advancing through roles at prestigious brands like Hublot. The MT1.1 Tourbillon retains the architectural design of its predecessor while enhancing functionality with a power reserve indicator and improved ergonomics. Tedeschi aims to maintain a balance between expansion and preserving the company's intimate, family-like culture. With Chanel's minority investment, the brand is well-positioned to grow while staying true to its innovative roots and vision, promising exciting developments for collectors in the coming years.
Buying Time Analysis: This story is important as it marks a significant rebranding of Kross Studio to Marco Tedeschi, emphasizing a personal identity that aligns closely with the innovative MT1.1 Tourbillon 7 Jours, showcasing the brand's evolution in independent watchmaking and its commitment to unique design and craftsmanship.
