MB&F M.A.D. 2 LIVE Arrives in London for Hands On Horology
The MB&F M.A.D.2 LIVE watch, a limited‑edition jump‑hour timepiece designed by Eric Giroud, debuted at the Windup Watch Fair in San Francisco and will appear at only thirteen events worldwide, including a special showing at Hands On Horology in London on June 13. Inspired by 1990s club culture, the model features a sleek silver‑grey case with blue hour and minute discs, a custom city‑specific clasp, and a stainless‑steel case measuring 42 mm in diameter and 12.3 mm thick. Priced at CHF 2,900 (approximately £2,540), the watch offers a La Joux‑Perret G101 movement with bi‑directional jumping hours, a 64‑hour power reserve, 30 m water resistance, and a rubber strap with a city‑engraved folding buckle. Buyers can enter an allocation raffle at each event, making the M.A.D.2 LIVE both a collectible and a rare opportunity for enthusiasts.
Buying Time Analysis: This story highlights the significance of the limited‑edition MB&F M.A.D.2 LIVE watch, emphasizing its exclusive availability at only 13 events, the unique design inspired by music culture, and its role in showcasing brand innovation and collector demand.
