MB&F Opens First New York Lounge Beyond a Watch Boutique
MB&F opened its first dedicated lounge in New York City, a fifth‑floor space in Manhattan’s historic Fuller Building at Madison Avenue and 57th Street. Designed with Voltige Design & Architecture, the lounge blends a hospitality‑focused showroom with natural light, warm wood finishes, and a curated mix of objects, creating an intimate salon‑like atmosphere rather than a traditional luxury boutique. It serves as a venue for collectors to discover MB&F’s limited‑edition timepieces and engage directly with the brand’s creators, reinforcing the company’s emphasis on personal relationships with its clientele. To celebrate the launch, MB&F introduced a 25‑piece LM101 EVO NYC Edition, featuring an 18K rose gold case, a black PVD‑treated dial, and exclusive engravings that mark the lounge’s opening. The limited‑run watch builds on the LM101 EVO’s recent updates, such as enhanced water resistance, a screw‑down crown, a 60‑hour power reserve, and improved Super‑LumiNova illumination. The lounge operates by appointment on weekdays from 9 a.m. to 6 p.m., offering a unique space for visitors to experience the brand’s mechanical art and innovative designs.
Buying Time Analysis: The story marks MB&F’s strategic expansion into the U.S. market with its first dedicated lounge, showcasing the brand’s commitment to intimate collector experiences and highlighting the launch of an exclusive LM101 EVO NYC Edition, underscoring its influence in independent watchmaking.
