MB&F Unveils Two Unique Editions of the M.A.D.2 with Distinct Allocation Methods
MB&F has unveiled two new editions of the M.A.D.2, designed in collaboration with Eric Giroud, each featuring a distinct allocation system. The M.A.D.2 R&B will be available through a raffle, allowing fans to participate from April 14 to April 20, while the M.A.D.2 REDemption is exclusively reserved for loyal customers who have entered at least four previous raffles without winning. The REDemption will feature a red dial plate with a unique inscription for these dedicated supporters, bypassing the need for a raffle entry. Both models showcase innovative design elements inspired by DJ culture, with raised sub-dials resembling turntables and a rotor that mimics the look of a Technics SL-1200 Mark 2's stroboscopic band. Each watch is powered by a Swiss-made movement and includes a polished case with a smooth, organic shape. Retailing at CHF 2,900 (excluding tax), the M.A.D.2 editions are a blend of functionality and aesthetics, appealing to watch enthusiasts and collectors alike.
Buying Time Analysis: The release of two new M.A.D.2 editions by MB&F, each featuring a unique allocation system, highlights the brand's commitment to rewarding loyal customers while also maintaining an innovative approach to exclusivity in the luxury watch market.
