Mido revamps Multifort TV Big Date for Day of the Dead
Mido’s latest release continues its annual Día de los Muertos series, transforming the Multifort TV Big Date into a vibrant tribute to Mexican folk art. The dial features a central calavera surrounded by Alebrijes—fantastical creatures inspired by Pedro Linares—rendered in twelve lacquers and three shades of Super‑LumiNova, creating a dynamic visual that shifts dramatically in low light. Powered by the Calibre 80 automatic movement with an 80‑hour reserve, the watch combines technical precision with cultural storytelling, while the integrated stainless‑steel bracelet, Milanese mesh, and red rubber strap offer versatile styling options. The watch’s dimensions (40 mm × 39.2 mm case, 46.85 mm lug‑to‑lug) and 100 metre water resistance make it both functional and eye‑catching. Available now at the Time+Tide Shop for £1,125/A$2,125 (incl. GST), the piece underscores Mido’s commitment to honoring heritage through innovative design, appealing to collectors who appreciate both craftsmanship and artistic expression.
Buying Time Analysis: This story highlights Mido’s continued celebration of Día de los Muertos through innovative design, showcasing cultural artistry and technical craftsmanship that reinforce the brand’s heritage and appeal to collectors.
