Moser’s Streamliner Pump: Turning a Sneaker Icon into a Watch
Moser & Cie.’s 2026 Streamliner Pump reimagines the iconic 1990s Reebok sneaker technology for watchmaking, incorporating a large orange button at 8 o’clock that manually winds the in‑house HMC 103 calibre. Each press adds roughly one hour of power reserve to the hand‑wound movement, which offers a 74‑hour reserve and a frequency of 21 600 vph. The watch’s slim 40 mm case is crafted from matte forged quartz fibre, available in black or white, and features 100 m water resistance, a screw‑down crown, and a protective titanium inner “sarcophagus.” Its minimalist dial displays baton indexes and a bright orange power‑reserve indicator, while the exhibition case‑back reveals the partially skeletonised movement and pump mechanism. Limited to 250 pieces per colour and priced at CHF 31 360, the Streamliner Pump pairs each watch with a limited‑edition Reebok Pump sneaker, emphasizing the crossover between sport and haute horology. Integrated textured rubber straps provide comfort and sweat resistance, reinforcing the watch’s athletic inspiration. The design blends modern materials with traditional craftsmanship, delivering a playful yet efficient winding experience that sets a new benchmark for interactive mechanical watches.
Buying Time Analysis: This story is important because it demonstrates how Moser & Cie. translated the iconic Reebok Pump sneaker technology into watchmaking, creating a novel manual winding system that adds a playful, interactive dimension to haute horology while honoring a 35‑year‑old sports innovation.
