My Watch Market Predictions for 2026
As the watch industry looks toward 2026, it is cautiously optimistic following a challenging 2025 characterized by sluggish retail performance and fluctuating demand. A significant shift occurred when the U.S. reduced tariffs on imported watches from 39% to 15%, which invigorated retailers and made luxury watches more accessible in a key market. Additionally, Rolex's unexpected release of a table clock added a touch of levity, reminding enthusiasts that horology can still bring joy even in tough times. The predictions for 2026 suggest a stabilization in the U.S. market, though geopolitical uncertainties may dampen growth. Collectors are now prioritizing comfort and authenticity over speculative investments, favoring brands that embrace meaningful storytelling and creativity. Upcoming releases from notable brands like Louis Vuitton and Universal Genève are anticipated, alongside potential surprises from Rolex. Overall, the year is expected to foster a return to clarity and balance in the watch industry, with a renewed focus on passion and genuine enthusiasm for timepieces.
