New: Louis Erard x Astro Boy
The Louis Erard x Astro Boy watch, priced at CHF 3,990 and limited to 178 pieces, marks a significant collaboration that taps into nostalgia for many fans of the iconic character. Combining a newly designed 2340 case with a layered dial that features original artwork from Tezuka Productions, the watch showcases Astro Boy in vibrant color against a monochrome backdrop, capturing the essence of the beloved manga and anime created by Osamu Tezuka. The design emphasizes both aesthetics and storytelling, reflecting the emotional connection many have with Astro Boy as a symbol of hope and coexistence. This special edition not only highlights the innovative design and engineering milestones of Louis Erard but also serves as a cultural tribute to childhood memories. The watch incorporates an automatic Sellita SW300-1 movement and is crafted from satin-finished titanium and polished stainless steel, ensuring both durability and elegance. As the first in a series of future collaborations that aim to merge timepieces with cultural references, this model sets the stage for a new creative direction for the brand, celebrating icons that resonate deeply with collectors and enthusiasts alike.
