NFL Star Saquon Barkley Joins H. Moser & Cie. As A 'Friend Of The Brand'
Saquon Barkley, the star running back for the Philadelphia Eagles, has been named a "Friend of the Brand" for H. Moser & Cie., marking a significant partnership as the Swiss watchmaker seeks to expand its presence in the U.S. sports market. Barkley’s relationship with the brand began organically when he wore a Moser watch to the 2025 Met Gala, where he appreciated the brand’s aesthetic and minimalist design. He expressed a desire to create a unique watch that resonates with both him and his fans, emphasizing the importance of relationships and shared values during discussions with the Moser team. The partnership is timely as the NFL continues to grow globally, with plans for more international games. Barkley joins a selective group of ambassadors for Moser, which aims to create a product that aligns with his identity as a highly regarded athlete. The collaboration is seen as a strategic move for Moser, with the potential to enhance its appeal among American collectors as they explore innovative designs linked to sports. Barkley’s enthusiasm for the partnership highlights a promising future, aiming for a unique watch that reflects both his persona and the sport.
