Oliver Müller, The Man Behind The Numbers For The Morgan Stanley Swiss Watcher Report
The latest episode of The Business of Watches features Oliver Müller, who compiles the influential Morgan Stanley Swiss Watcher report, a key financial resource in the watch industry. With three decades of experience, including roles at Omega and Laurent Ferrier, Müller provides insights into how he estimates Swiss brand revenues and volumes, a process that has faced criticism from the Swatch Group. The podcast also includes a segment with Ben Clymer, founder of Hodinkee, discussing industry trends and his recent experiences in Geneva. Listeners can expect a deep dive into the methodologies behind the Swiss Watcher report, along with discussions on market dynamics and brand strategies. The episode highlights the ongoing challenges in the watch sector, including Swatch's skepticism towards the report's findings, while emphasizing the value of data-driven insights in shaping brand positioning and strategy within the industry.
