Oris CEO Rolf Studer Continues to Emphasize Sustainability
Oris CEO Rolf Studer emphasizes that sustainability is integral to the brand’s identity, encompassing economic, ecological, and social dimensions. He highlights initiatives such as the Lou Gehrig Limited Edition supporting ALS research, the Great Barrier Reef watch series, and the Billion Oyster Project aimed at restoring New York Sound, demonstrating a holistic approach that combines product design with charitable partnerships and environmental stewardship. Studer also points out that the company’s carbon footprint is driven mainly by travel and logistics, prompting efforts to reduce emissions through recyclable packaging, virtual meetings, and careful resource management. He stresses that genuine sustainability must be woven into the brand’s DNA, inspiring consumers to act responsibly rather than serving as a marketing gimmick.
Buying Time Analysis: This story is important because it showcases how Oris, under CEO Rolf Studer, is actively redefining sustainability in the watch industry through authentic environmental initiatives, challenging entrenched feudal practices, and demonstrating that genuine, holistic responsibility can drive both brand integrity and consumer impact.
