Oris CEO Rolf Studer on The Business of Watches Podcast
The episode features a conversation with Rolf Studer, Chief Executive Officer of Oris, at the brand’s headquarters in Hölstein, Switzerland. It explores Oris’s history from its 1904 founding, the pivotal 1966 legal change that allowed the use of Swiss lever escapements, and the 1982 management buyout that cemented its independence. Studer discusses the company’s current positioning, strategies for navigating challenges such as a strong Swiss franc, and the launch of new models like the Star Edition, which celebrates a historic milestone. The discussion also touches on broader industry events, including highlights from Watches and Wonders 2026, and features insights from Hodinkee editor TanTan Wang. Listeners receive updates on Oris’s product lineup, the brand’s commitment to value and craftsmanship, and a glimpse into future developments within the luxury watch market.
Buying Time Analysis: This story highlights Oris’s pivotal role in the resurgence of independent Swiss watchmaking, showcasing how strategic leadership and historic legal changes have enabled the brand to innovate and maintain relevance in a competitive market.
