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Tiffany & Co. has reimagined its watchmaking division over the past four years, focusing on a distinctive identity rooted in its rich jewelry heritage. With a history dating back to 1874, the brand aims to raise awareness of its watchmaking legacy while introducing new models like the Tiffany Timer, which
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Perrelet, a watchmaker established in 1993, is celebrated for its innovative designs that merge functionality with aesthetics. The brand's roots trace back to Abraham-Louis Perrelet, who pioneered automatic winding in the 18th century. This legacy is reflected in contemporary collections like the Turbine and Peripheral, which creatively
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WatchPro has announced an exciting lineup of panelists for the inaugural Women in Watches event, scheduled for March 6 in New York. This event aims to foster open discussions about the achievements and roles of women in the watch industry, inviting both men and women to participate. The event will
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Morgan Stanley's Ninth Annual Swiss Watch Report reveals significant shifts in the Swiss watch industry, highlighting a decline in overall unit shipments, which dropped to 14.6 million in 2025, a multi-decade low. The report underscores a growing concentration of market power, with four major brands—Rolex,
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The video titled "From Collector To The Biggest Watch Club In Miami" showcases the journey of a passionate watch collector who transforms their hobby into a thriving community. It highlights the evolution of a small collection into a major watch club, emphasizing the connections formed among enthusiasts and
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In the upcoming video titled "I FINALLY WORE A ROLEX LAND-DWELLER IN GOLD!! - THESE ARE MY THOUGHTS!" scheduled for release on February 25, 2026, viewers can expect an engaging exploration of the Rolex Land-Dweller, particularly focusing on its luxurious gold variant. The creator, Michael Wolf, shares
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The George Daniels Space Traveller pocket watch is celebrated as a pinnacle of horological craftsmanship, designed to honor astronauts and capable of displaying both mean solar and sidereal time simultaneously. Created by master watchmaker George Daniels, each watch exemplifies the fusion of art, science, and engineering, with every component handmade,
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In episode 30 of the SJX Podcast, SJX and Brandon delve into the emerging trend of jump hour watches, highlighting several new models released within the first six weeks of 2026. Notable mentions include a new collection from Audemars Piguet and the relaunch of the Niton brand, both of which
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Porsche Design has successfully integrated individuality into its luxury watch offerings through a custom-built timepieces program, which allows customers to create unique wristwatches that reflect their personal style. This initiative aligns perfectly with the growing trend among collectors who value distinctiveness over conventional status symbols. With over 800 million
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The watch market is currently facing significant challenges, indicating a potential decline in interest and sales. Various factors contribute to this situation, including changing consumer preferences and the emergence of smartwatches, which have shifted focus away from traditional timepieces. As the market evolves, many brands are struggling to adapt, leading
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Tim Mosso explores the intriguing world of watches in a YouTube video titled "Tim Mosso Picks the Best of the Worst Watches." This engaging presentation, set to run on February 23, 2026, dives into the unique characteristics that make certain timepieces stand out, even if they are considered
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The video titled "BIG Rolex discontinuations ahead? 2026 Predictions" discusses potential changes within the Rolex brand as it approaches 2026. It explores the possibility of certain models being discontinued, which could significantly impact collectors and enthusiasts alike. The content aims to provide insights and predictions based on market
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The Scottish Watches Podcast episode #755 focuses on British Watchmakers Day 2026, featuring a comprehensive overview of 26 exclusive limited-edition watches launching at the event. Alistair Audsley, CEO of the Alliance of British Watch and Clockmakers, joins the discussion to highlight the remarkable resurgence of British watchmaking, which has
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Traska has introduced the Chronograph as a significant addition to its collection, showcasing a blend of innovative design and reliable functionality. The watch features the Seiko NE86 movement, known for its thin profile and smooth operation, while the design incorporates rotating discs instead of traditional hands for the chronograph functions.
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Breitling's value has significantly dropped as its private equity owners, CVC Capital and Partners Group, have revised their valuations due to declining sales and profits. Since reaching a peak in 2023, sales have fallen from CHF 870 million to CHF 820 million by 2025. The financial assessment reveals
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Fossil is reintroducing the iconic Big Tic Y2K watch in a Limited Edition for 2026, blending nostalgia with modern design. Originally launched in 1999, the Big Tic became a defining piece of late-1990s fashion by combining analogue timekeeping with a unique animated digital display. The revival stays true to
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The flashlight is often overlooked as a vital tool for watch enthusiasts, yet it plays a crucial role in various scenarios. Beyond illuminating watches in dark conditions, it assists in tasks like spotting lost parts, examining minute details on timepieces, and enhancing photography for documentation. A good flashlight allows collectors
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The BAFTA Awards 2026 showcased a stunning array of timepieces on the red carpet, with notable appearances from several celebrities sporting exquisite watches. Paul Mescal wore a Cartier Tank Basculante, a distinctive design with a reversible case. Michael B. Jordan paid homage to vintage collectors with a rare Vacheron Constantin
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The Christopher Ward C63 Valour Chronograph is a standout piece in the brand's Military collection, combining modern design with historical significance. Officially approved by the British Ministry of Defence, this chronograph offers a unique blend of functionality and style, drawing inspiration from mid-20th-century military timepieces. With
New Watches
The Krayon Anyday Rose Gold watch offers a sophisticated blend of functionality and elegance, featuring a compact 39mm polished 18k rose gold case paired with a striking two-tone anthracite grey dial. This innovative timepiece is designed for efficient time management, displaying not only the date but also distinguishing between
New Watches
The Habring² x SJX Watches Chrono-Felix Medicus is a limited edition collaboration that features two distinct monopusher chronographs designed for physicians. Built on the foundation of the Chrono-Felix, this model incorporates significant design changes such as a flat bezel and vintage-inspired aesthetics. The watch's dial
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The watch industry has seen a decline in the engaging and impressive ways brands present their products, particularly in comparison to the automotive sector, where companies actively showcase their innovations through dynamic marketing strategies. In the past, watch brands competed fiercely for the attention of enthusiasts with elaborate booths and
New Watches
Mido has unveiled the Multifort 8 One Crown in a new two-tone design, enhancing its angular integrated-sports model. This version features rose gold accents that lend a softer, lifestyle-oriented appeal while maintaining accessibility in terms of pricing. The watch retains its 40mm diameter and slim profile, with
New Watches
The Ulysse Nardin Freak X Gumball 3000 Edition 2 is a limited edition watch that showcases innovative design and engineering, celebrating the collaboration with the Gumball 3000 rally. With only 150 pieces produced, this timepiece features a titanium case with enhanced drainage capabilities and a striking Carbonium hour disc made
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The Time+Tide team engaged in a fun challenge to compile their ideal affordable three-watch collections, each valued at US$5,000 or less and featuring no duplicate brands. Jamie selected a robust Nomos Club Sport neomatik World Timer for its sporty elegance, a Grand Seiko SBGR261 dress watch
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The Year of the Fire Horse has inspired a remarkable array of timepieces, with each watch reflecting craftsmanship and artistry rooted in Chinese zodiac traditions. High-end brands like Vacheron Constantin and Jaeger-LeCoultre showcase intricate designs, featuring sculpted horses and limited editions that celebrate the qualities associated with the
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The Breguet Classique Répétition Minutes 7365 is a limited edition wristwatch that represents a significant innovation in the world of fine watchmaking. Celebrating Breguet’s 250th anniversary, this watch features a new case crafted from proprietary 18K Breguet gold, which boasts a refined size of 39mm, enhanced drainage capabilities, and
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The video titled "How Are Tudor Watches Made? A Behind-the-Scenes Look" offers viewers an insightful exploration into the craftsmanship and intricate processes involved in creating Tudor watches. It showcases the meticulous attention to detail that goes into every stage of production, emphasizing the brand's
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The video titled "WATCHES HAND PICKED BY YASHA" is scheduled for release on February 24, 2026. Created by Michael Wolf, the video showcases a selection of watches personally curated by Yasha, catering to watch enthusiasts and collectors alike. It aims to provide viewers with insights into various timepieces,
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The video titled "Actual Luxury Bargain Watches - Alternatives to Iconic Watches that DON'T Suck" explores various affordable alternatives to luxury watches that maintain high quality without breaking the bank. It aims to highlight options that offer style and functionality comparable to more expensive, iconic timepieces, making
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Six new affordable watches have recently been released, offering stylish options for budget-conscious consumers. These timepieces cater to a variety of tastes and preferences, ensuring that there is something for everyone, whether one is seeking a classic look or a more modern design. The announcement has generated excitement among
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Marcus Stroman's passion for watches extends beyond just the luxury brands like Rolex and Audemars Piguet, revealing a deep obsession with timepieces that reflects his personal style and interests. The exploration into his collection highlights a variety of unique and lesser-known brands, showcasing his appreciation for craftsmanship,
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The comparison between the Orient Mako II and the Citizen Promaster BN0151 highlights their unique strengths as affordable dive watches. The Orient Mako II is celebrated for its mechanical movement and traditional dive watch characteristics, making it an engaging choice for enthusiasts who appreciate the hands-on experience of watch
New Watches
H. Moser & Cie has launched its first watch featuring a ceramic case, the Streamliner Tourbillon Concept Ceramic, retailing at CHF 89,000. This model showcases a cushion case and integrated bracelet made entirely from anthracite grey ceramic with alternating polished and satin finishes. The striking Red fumé enamel dial,
The global watch industry faces turmoil as the recent Supreme Court ruling against President Trump's emergency tariffs has led to new, higher tariffs, creating ongoing uncertainty.
New Watches
Panerai has launched a limited edition set of two Radiomir watches, the "Viaggio nel Tempo Experience Editions," strictly limited to 30 pieces. The set includes one watch in bronze and another in Platinumtech, both designed to provide collectors with an exclusive experience. This edition celebrates the 100th anniversary
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At the Dallas Open, Rado showcased its long-standing connection to professional tennis, emphasizing the brand's role as the official timekeeper of the event. The experience highlighted the rigorous demands of modern tennis, with athletes and equipment both pushed to their limits on the court. Rado unveiled several
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The definitive watch hand style guide explores various types of watch hands, detailing their characteristics and origins. It starts with the alpha hand style, recognized by its triangular taper, and moves through several others including the arrow, baton, and Breguet hands. Each style is illustrated with examples from well-known
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The piece highlights ten exceptional time-only watches that embody simplicity while showcasing the artistry of watchmaking. It emphasizes the importance of time-only watches, which strip away complications to allow the inherent design and aesthetic qualities to shine. Featured models include the Timex Marlin, Hamilton Khaki Field Murph, and
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The Flyback is back with an exciting showcase of various Year of the Horse watches, featuring a limited edition Vacheron Constantin Métiers d’Art, which boasts a hand-engraved gold horse set against a grand feu enamel dial. This luxurious piece is complemented by a robust automatic movement and is
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The guide highlights six remarkable tourbillon watches, each showcasing the intricate craftsmanship and innovation in horology. Starting with the Henri Grandjean & Cie The Magician, it features a triple-axis tourbillon that appears to float, and is available in titanium or rose gold. The Vanguart Black Hole Tourbillon presents a
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The Sunday Morning Showdown features a comparison between the Audemars Piguet Neo Frame Jumping Hour and the Cartier Tank à Guichets, highlighting their distinctive designs and characteristics. The Cartier Tank, reintroduced in various precious metals, maintains a classic aesthetic with a smaller size that appeals to those who prefer traditional
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The video "ON TIME: Roman Sharf Exposes Independent Watchmakers" sheds light on the world of independent watchmaking through the lens of Roman Sharf. It delves into the craftsmanship, creativity, and dedication that define this niche within the horological industry. As independent watchmakers often face numerous challenges, the video
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"Seiko: Flawed. But still the G.O.A.T." explores the enduring legacy of Seiko, a brand renowned for its innovative watchmaking despite its imperfections. The narrative delves into the aspects that contribute to Seiko's reputation as the greatest of all time in the horology world,
Tick, Tock, Mr. President Ah yes, the delicate art of international diplomacy. Some nations send trade delegations. Others dispatch central bankers. And in certain rarefied corners of the global economy, apparently, you bring a very nice clock. Last year, Swiss watch executives — notably not as part of an official Swiss
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The Camp Fieldtimer is a unique timepiece that subtly integrates automotive-inspired details while being a standalone field watch. Unlike typical car-themed watches that often feature chronographs and carbon fiber, the Fieldtimer emphasizes a classic manual-wind design with a vintage aesthetic. Camp offers three colorways—Atlantic Blue, Florida
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Jaeger-LeCoultre is showcasing a unique exhibition of eight rare Reverso watches from 1931 to 1937 at its flagship boutique in New York City, running until February 23, 2026. This fifth installment of The Collectibles features pieces that have been authenticated and restored, emphasizing the brand's commitment to
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The audible alarm watch, once a staple in horology, has been largely forgotten despite its unique mechanical capabilities. Originally patented by Eterna in 1908, the alarm watch faced limitations such as short ring duration and accuracy issues. However, Vulcain's Cricket, introduced in 1947, overcame these drawbacks with separate
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The global watchmaking industry is dominated by five key countries, each contributing uniquely to the craft. Switzerland is renowned for its high-value watch production, characterized by brands like Rolex and Patek Philippe, which emphasize quality and tradition, although the term "Swiss Made" can sometimes be misleading due
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High horology in 2026 is often overshadowed by flashy launches and dramatic designs, but a quieter tier of luxury independent watchmaking offers a refreshing alternative. This segment includes brands that prioritize serious horology without the need for hype, showcasing timepieces like the Laurent Ferrier Sport Auto 79 and the Garrick