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The video titled "From Daytona to Royal Oak: A Hard Reset as a Collector — Pull The Crown" explores the journey of a watch collector navigating the highs and lows of their passion. It reflects on the emotional and financial challenges faced when transitioning from one iconic timepiece, the
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In a world increasingly dominated by digital technology, the discussion centers on the enduring appeal of analog watches. The choice to embrace these timepieces is rooted in a desire for authenticity and a deeper connection to craftsmanship, which many find lacking in their digital counterparts. Analog watches evoke a sense
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The new collaboration from Christopher Ward is a highly anticipated release that promises to make a significant impact in the watch community. Set to run on January 30, 2026, it showcases a unique blend of craftsmanship and innovative design, appealing to both enthusiasts and casual wearers alike. This partnership is
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The video titled "ON TIME | TUDOR IS BETTER THAN ROLEX! (HERE'S WHY)" explores the reasons why Tudor watches may be considered superior to Rolex. It delves into aspects such as design, functionality, and value for money, highlighting the unique features of Tudor that set it apart
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The video titled "When GOOGLE developers design a LUXURY WATCH" explores the creative process and innovative techniques employed by Google developers in designing a luxury timepiece. It delves into the intersection of technology and craftsmanship, showcasing how modern advancements can influence traditional watchmaking. The narrative highlights the unique
News
Zenith has announced a price increase for its collection, set to take effect on February 1. This adjustment is likely to affect the positioning of certain models within the brand's wider lineup and may influence purchasing decisions for collectors and buyers considering near-term acquisitions. Those looking to
New Watches
The G-SHOCK MRGB2000KT3A "Kobayashi Masao" is a limited edition watch, with only 800 pieces available worldwide, designed for true G-SHOCK enthusiasts. It features a striking bezel engraved with a phoenix by master metalsmith Kobayashi Masao, reflecting his craftsmanship and connecting the watch to traditional Japanese metalworking.
New Watches
Timex has introduced the Marlin Draper Automatic, a new watch that stands out within their collection, particularly due to its unique barrel-shaped cushion profile inspired by 1960s design. The 37mm stainless steel case is modestly finished with vertical brushing and a polished bezel, providing a classic look that emphasizes
New Watches
Hermès has unveiled the Slim d’Hermès Squelette Lune, a sophisticated skeletonized watch crafted from titanium and platinum. This refined timepiece features the ultra-thin H1953 caliber, boasting a double moonphase complication and a 48-hour power reserve. The watch is presented in a 39.5mm case with options of
New Watches
Hermès has introduced the Slim d’Hermès Squelette Lune, showcasing their expertise in watchmaking with a skeletonized dial featuring a moonphase indicator. The timepiece is powered by the Hermès H1953 calibre, which employs a micro-rotor for its automatic function, allowing for a clean view of the intricate movement through
New Watches
The Slim d’Hermès Squelette Lune, initially launched in 2015, is now available in two new editions: a textured titanium model and a polished platinum variant. Both watches maintain the elegant design of the original, featuring a 39.5mm case and an 8.8mm thickness. The titanium version showcases a
News
Swiss watch exports experienced a decline of 1.7% in 2025, totaling CHF 25.5 billion, following several years of strong growth. The year ended on a positive note in December with a 3.3% increase, but the overall trend reflected challenges in key markets, particularly due to economic uncertainties
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Rolex has formed a partnership with the controversial LIV Golf tour, which has attracted attention for its substantial sign-on fees and prize money funded by Saudi Arabia’s Public Investment Fund. This collaboration aims to provide an exclusive hospitality program for Rolex guests, enhancing the experience at LIV Golf
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An ultra-rare Richard Mille RM 59-01 Yohan Blake Tourbillon is currently up for auction at Wilsons Auctions, marked as a notable event since it is being offered with no reserve price. This model, originally launched in 2013 and limited to just 50 pieces worldwide, reflects the athletic profile
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China's personal luxury goods market contracted by 3%–5% in 2025, showing a marked slowdown from the previous year's sharp decline. Although consumer confidence remained cautious for much of the year, early signs of recovery emerged in the second half, spurred by a stronger stock market
New Watches
Christopher Ward has unveiled the C60 Clipper GMT in collaboration with Pan Am Airlines, a limited-edition watch that pays homage to the golden age of aviation. This timepiece features a 42mm Light-catcher case and a bi-directional blue aluminum bezel, adorned with airport codes representing 24 significant destinations
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Swiss watch exports to the U.S. experienced a significant surge in December, driven by the rollback of tariffs on Swiss goods, which led to nearly a 20% increase in value compared to the previous year. Despite this spike, total annual exports fell by 1.7% in 2025, marking a
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The MONOCHROME Montre de Souscription 5 Chronographe Tachymètre is a remarkable timepiece crafted in collaboration with Angelus. Set to be featured in a video scheduled for release on January 30, 2026, the watch combines sophisticated design with advanced functionality, showcasing a chronograph and tachymeter features that cater to horology enthusiasts.
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The review provides a personal reflection on the vintage Rolex Day-Date ref. 1803, exploring the emotional connection and history it carries for the reviewer. Memories of the reviewer’s grandfather, who wore a yellow-gold Day-Date, highlight the watch's significance as a symbol of authority and
comparisons
The overview of the best dive watches from microbrands highlights a selection that has proven its worth through real-world use rather than mere specifications or hype. Each watch has been thoroughly tested, revealing characteristics such as durability, comfort, and practicality. The featured models, including the Watchdives WD7922, San Martin
review
The A. Lange & Söhne Zeitwerk Date 18k Pink Gold watch is a sophisticated blend of mechanical artistry and digital display, exemplifying the brand's mastery in watchmaking. This model, introduced in July 2025, features a unique digital date complication that is seamlessly integrated into the analog design, ensuring
News
Frederique Constant has entered the sports sponsorship arena by becoming the official timekeeper and watch of the Professional Padel League (PPL). This partnership marks the Swiss brand's first venture into professional sports, as it aims to expand its presence in the U.S. market. Launched in 2023, the
News
Rolex has formed a partnership with LIV Golf, a Saudi Arabia-backed professional golf league, aiming to enhance its exposure in new markets while offering exclusive hospitality experiences for guests. The collaboration comes at a crucial time as LIV Golf faces scrutiny amidst player departures and controversies regarding its funding
New Watches
The H. Moser & Cie. Endeavour Tourbillon Skeleton showcases a sophisticated blend of elegance and intricate watchmaking. This model features a 40mm case made of 18k 5N red gold and an openworked dial that reveals the in-house Calibre HMC 814 movement, equipped with a flying tourbillon and a double
New Watches
The Héron Marinor is an updated dive watch from the Montreal-based brand Héron, which first launched in 2023 via crowdfunding. This new version features enhancements in both design and functionality, including a stainless steel case hardened for scratch resistance and a reduced thickness that makes it more comfortable to
New Watches
The Piaget Polo 79 Two-Tone watch features a sophisticated blend of white and yellow gold, celebrating the brand's legacy while appealing to modern collectors. With a 38 mm brushed white gold case, polished yellow gold gadroons create visual depth and elegance, maintaining the watch's sophistication.
New Watches
Astor+Banks has introduced the Terra Scout, a limited-edition field watch that combines rugged functionality with unique design elements. The watch features a distinctive sandwich dial construction, available in black or white luminous options, allowing for enhanced readability and a stylish appearance. It is powered by the La Joux-
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The redesigned Maen Hudson 38 MK5 marks the fifth iteration of this popular dive watch, originally introduced in 2018. The latest model features a completely updated case and construction, adhering to the founders' vision of an affordable tool watch. With a 38mm diameter and a slimmer profile than its
review
The Bianchet B 1.618 UltraFino Carbon is a lightweight luxury watch that combines advanced materials and innovative design. With a case crafted from high-density carbon composite and reinforced with rubber inserts, it measures 40mm wide and 8.9mm thick, yet weighs only 32 grams. The construction incorporates 500
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The video titled "I'm Just A Genie - Rolex Comedy - Buying Time News" features a comedic take on the concept of time and luxury through the lens of a genie character. It explores the humorous interactions that arise when the genie grants wishes related to time, particularly
events
In 2026, WatchPro will launch its inaugural Women in Watches event, designed to celebrate the contributions of women in the American watch industry, a space traditionally dominated by men. Set to take place in New York on March 6th, just before International Women’s Day, this breakfast gathering will provide
News
LVMH has reported a decline in turnover, dropping from €84.7 billion in 2023 to €80.8 billion in 2025, influenced by unfavorable currency fluctuations, particularly the weaker US dollar, despite a limited organic revenue decline of just 1%. The luxury giant experienced a significant 8% drop in share price
podcast
Ben Küffer, the CEO of Norqain, discusses the challenges faced by the brand in distinguishing itself within the competitive watch market. The conversation highlights Norqain's unique strategy of collaborating with former and current professional athletes who serve as brand ambassadors, investors, and executives. A significant development for Norqain
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The British Watchmakers Day is set to unveil every new watch release on January 29, 2026. This event showcases the latest innovations and designs from various watchmakers, highlighting the craftsmanship and creativity in the industry. A video link is provided for viewers to catch all the action and updates live.
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"Omega - The Rake" is a video project scheduled for release on January 29, 2026. It has been created by Michael Wolf, who also edited it. The video has not yet been published on Ghost and is not featured as a post. The content and story URL link to
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The video titled "2026 Watch Market Crash, Fixing Swatch Group, Tudor Vs Omega. 10k Subs Q & A" explores critical topics in the watch industry as it anticipates a market downturn in 2026. It delves into the challenges faced by the Swatch Group and discusses potential strategies for
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A video titled "These Affordable Watches Completely Caught Me Off Guard!" is set to be released on January 29, 2026. The video, created by Michael Wolf, explores a selection of surprisingly affordable watches that may exceed expectations in terms of quality and design. The focus is on showcasing
New Watches
Atelier Wen has introduced the Millésime 2025 edition of its Perception watch, featuring a unique dial made of natural pietersite. This limited edition piece reflects the brand's commitment to blending contemporary watchmaking with Chinese cultural heritage, showcasing a design inspired by traditional mountain-water landscapes. The watch features
New Watches
Mermont has launched its debut watch, the La Parfaite, which is notable for being a limited edition of just 28 pieces and one of the most affordable platinum watches available. Assembled by respected watchmaker Nicolas Delaloye, the La Parfaite features a 38 mm platinum case, a snailed dial with blue
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A significant concern in the luxury watch market is the increasing rate of counterfeit Rolex watches, with over one-third of submissions rejected during authentication checks at Bezel, a prominent pre-owned luxury watch platform. This figure has risen sharply from 23% in 2023 to 38% in the latter half
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Michel Parmigiani is celebrated as a master watchmaker and timepiece restorer, distinguished not only by his technical skills but also by his artistic sensibility. His work is deeply influenced by his roots in the Val-de-Travers region of Switzerland, where architectural elements inspire the design of his watches, such
editorial
The Rolex Oyster celebrates its 100th anniversary in 2026, a milestone that typically prompts brands to release special editions or commemorative pieces. However, Rolex has consistently refrained from using its own anniversaries as a justification for new releases, as seen with previous milestones like the GMT-Master and Submariner. Instead,
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Manufacture Jean Rousseau is revolutionizing the watch strap industry by combining traditional craftsmanship with innovative materials and techniques. The company, based in Besançon, France, has transformed the relatively conservative market for watch straps into a vibrant field of experimentation, featuring unique offerings such as chocolate-scented alligator leather straps and
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HYT, a relatively recent entrant in the watchmaking industry since its establishment in 2012, has gained attention for its innovative approach to displaying time through fluid mechanics. The brand, which faced challenges leading to its temporary disappearance in 2021, has since re-emerged with a refined focus on enhancing wearability
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The upcoming British Watchmakers' Day on March 7, 2026, promises an array of exclusive limited edition watches, showcasing unique designs and themes that celebrate British craftsmanship. Featured brands like Apiar, Beaucroft, and Brooklands present innovative timepieces, each offering special attributes such as custom artwork, sustainable materials, and nods to
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Investing in watches in 2026 requires careful consideration of various factors due to the current economic uncertainty, which affects market conditions. The primary market for luxury watches has seen a decline in value retention, making flipping watches less profitable, with only a few brands like Rolex and Patek Philippe maintaining
review
The Jack Mason Strat-o-timer Titanium Diver GMT Watch offers a lightweight and durable design, featuring a titanium case that is significantly lighter than its stainless steel counterpart while maintaining the same dimensions. This model includes a dive bezel with enhanced functionality, allowing for smooth, precise rotations with 120
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The Omega Speedmaster has solidified its status as one of the greatest horological masterpieces, renowned for its precision, innovation, and craftsmanship. Initially developed in the 1960s for NASA, it underwent rigorous testing to ensure reliability during space missions. The Speedmaster was the only watch to pass NASA's extreme
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Fine watches have long served as decorative objects, intertwining the realms of art and horology. The miniature painting genre, particularly in enamel, has become a crucial form of decoration for watches, though it faces the risk of becoming a lost art due to the scarcity of practitioners. Historically tied to
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For novice watch enthusiasts, diving into the world of horology can be both exciting and overwhelming. It is essential to approach the hobby with a mindset rooted in curiosity and wonder, avoiding the pitfalls of negativity often found in online discussions. A key piece of advice is to explore various