comparisons
In 2026, several compelling alternatives to the Rolex Submariner have emerged, catering to diverse preferences and budgets. The Omega Seamaster Diver 300M stands out as a first choice, offering a variety of configurations, including a black-dial version known for its classic aesthetics and robust features, such as a 300m water
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Swatch has launched its AI Dada design tool, enabling users to create unique quartz watches by providing prompts of up to 300 words. This tool, now available in the U.S. after its initial rollout in Switzerland and Europe, uses artificial intelligence to generate a Swatch 'New Gent'
review
The Maen Hudson 38 MK5 represents an incremental update to a well-known diver's watch that has evolved since its inception on Kickstarter. While it maintains the original 38mm width, the thickness has increased slightly to 11mm, and it features a screwdown crown for enhanced water resistance up to
watches-and-wonders-2026
In thirty-two days, Watches and Wonders Geneva 2026 will commence, featuring 66 exhibiting brands and a unique partnership with the Montreux Jazz Festival. The event marks the return of Audemars Piguet, celebrating its 150th anniversary, alongside significant anniversaries for Patek Philippe's Nautilus and Rolex's Oyster case.
New Watches
Beaubleu, an independent French watch brand, has collaborated with the Monnaie de Paris to introduce two new limited edition watches, La Pièce no. 1 and La Pièce no. 2. Both models feature a round 39mm steel case and a unique design with hollowed flanks and a hidden crown. The dials,
New Watches
Fortis has introduced two new models of the Marine Master M44, showcasing enhanced toughness through a new DLC coating that provides a sleek monochrome finish. These watches are designed to withstand extreme conditions, featuring an impressive water resistance of 500 meters and powered by the reliable Kenissi calibre, which offers
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Philipp Wolf IV, the fourth generation leader of the luxury accessories company WOLF, has passed away peacefully at the age of 89. Born in Malmö, Sweden, he joined the family business in 1958 and played a crucial role in expanding WOLF's operations globally. After moving to the UK,
News
Prices for the Rolex GMT Master II, popularly known as the "Pepsi," are approaching $30,000 on the secondary market, driven by the news of its discontinuation. Some dealers are listing the model for as much as $51,850, while the median price is just below $25,000.
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TAG Heuer has appointed Béatrice Goasglas as the new CEO, effective May 1, 2026, following the unexpected departure of the previous leader earlier this year. Goasglas currently serves as the president of the Americas division and has a background in digital marketing and client experience, which she has developed since
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Juha Eskola, a 36-year-old independent watchmaker based in Helsinki, Finland, has quickly made a name for himself in the indie watchmaking scene. His journey began after a fascination with mechanical watches ignited during a family vacation, leading him to pursue watchmaking studies at the Finnish School of Watchmaking. His debut
New Watches
Breitling has unveiled the Reverse-Panda Superocean Heritage B01 Chronograph 42, drawing inspiration from the iconic SuperOcean ref. 807 from 1957. This new model features a stainless steel case with a 42mm diameter, a black dial with luminous indexes, and two silver sub-dials. It maintains the classic dive watch aesthetic with
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Sainte-Croix is recognized as a unique hub for mechanical art, particularly known for its automata, facilitated by the Association Mec-Art pour la Mécanique d’Art. Founded in 2016, the association brings together artisans and creators who blend the worlds of watchmaking and mechanical artistry. The region has a rich history
New Watches
Farer has expanded its Cushion Case collection with two new 35mm models, the Furneaux and the Belzoni, which not only feature a size reduction from the original 38.5mm but also incorporate a more dramatic design with a steeper bezel slope. The dials of these watches are particularly noteworthy, showcasing
events
Time to Watches is set to return for its fifth year during Geneva Watch Week in April 2026, taking place at Villa Sarasin and expanding into a watchmaking "Village" that includes various new spaces. This evolution aims to create a more fluid and curated experience while maintaining a
events
The third annual British Watchmaker’s Day took place on March 7th, showcasing a vibrant atmosphere filled with brands and attendees eager to engage with the exciting world of watches. Both Zach Kazan and another attendee had previously been to all three years of the event, emphasizing the unique appeal
comparisons
The piece explores the concept of the ultimate one-watch collection, emphasizing the practicality and reliability of various timepieces suitable for everyday wear. It highlights the importance of durability, comfort, and functionality, presenting a range of watches from budget-friendly options like the Casio F-91W and Casio Duro to luxury pieces such
Opinion
As watchmaking progresses with technological advancements, the focus on preserving traditional crafts becomes increasingly important. A visit to a Jaeger-LeCoultre boutique revealed the remarkable precision of a single-bristle paintbrush used to create miniature paintings on watch casebacks, prompting a reflection on innovation. While the industry often emphasizes efficiency and additional
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The video titled "Top 10 Sports Watches I'm OBSESSED With" features a curated selection of sports watches that have captured attention and admiration. It highlights various models, discussing their functionalities, designs, and the unique features that set them apart in the competitive watch market. The focus
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The video titled "How To Find & Sell The Rarest Watches In The World - F.P. Journe, Berneron, Simon Brette & More!" focuses on the niche market of rare watches, providing insights into locating and selling these valuable timepieces. It delves into the intricacies of watch collecting,
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The video "ON TIME: Collector Shows Rarest Audemars Piguet Watches Ever Made" offers a fascinating look into some of the most extraordinary timepieces created by Audemars Piguet. Viewers are taken on a journey through the history and craftsmanship behind these rare watches, showcasing their unique features and the
video
The Morgan Stanley Report, titled "STATE OF THE INDUSTRY - Part 2," provides insights into the current state of the industry as of March 13, 2026. It is presented in a video format available on YouTube, highlighting key trends and developments that are shaping the market. The report
review
The Daniel Roth Extra Plat Skeleton introduces a new era for the brand, showcasing a refined design that emphasizes simplicity and elegance. This watch, the first all-new model from the relaunched Daniel Roth brand, features an 18k rose gold movement that contrasts beautifully with its skeletonized design. It boasts a
New Watches
Serica has unveiled the 5330 Dive Chronometer, marking the brand's first time incorporating a date window into its designs. This new watch retains the 39mm stainless steel case and dimensions of its predecessor, the 5303-1, but features a distinctive dark gray ceramic bezel and a matte black dial.
New Watches
The Girard-Perregaux Minute Repeater Flying Bridges marks a significant advancement for the brand, featuring the in-house GP9530 caliber which combines a minute repeater and tourbillon in a skeletonized design. This new movement showcases an open-worked aesthetic, creating an optical illusion of floating components within the 44 mm pink gold case.
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Fossil Group has successfully stabilized its financial situation by breaking even in the fourth quarter of 2025, following a significant sales drop of 18% year-on-year. The company was at risk of administration but managed to restructure $150 million in unsecured debt, avoiding a potential Chapter 11 filing. Despite a challenging
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Marteau & Co has launched The Echo, an online auction focusing on independent watchmaking, following the success of their previous First Strike auction. This innovative auctioneer distinguishes itself with a “Maker’s Fee” concept, which rewards watchmakers with a percentage of the hammer price for each sold piece, providing a
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Omega has experienced five consecutive years of record sales in the USA, largely attributed to the success of new watch launches and the opening of four new boutiques in 2025. The latest store, located in Austin's Domain Northside, aims to continue this streak of success. At the ribbon-cutting
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Shohei Ohtani, the renowned Japanese baseball superstar, has been named a global ambassador for Grand Seiko, effective April 1. This partnership comes at a pivotal moment in Ohtani's career as he leads the Japan national team in the World Baseball Classic and prepares for the upcoming Major League
review
The Louis Erard 2340 x Astro Boy watch is a limited edition timepiece created in collaboration with Tezuka Productions, designed to appeal to fans of the iconic character. It features a character dial showcasing Astro Boy, integrating pop art elements into a luxury watch. The watch utilizes a multi-layered dial
review
The Roger Dubuis Excalibur Grande Complication Bi-Retrograde Watch is a remarkable timepiece that showcases a complex blend of features, including a bi-retrograde perpetual calendar and a flying tourbillon. The watch's design includes a unique arrangement of indicators for the date and day of the week, as well as
New Watches
The Hamilton Jazzmaster Quartz Octet features eight new watches available in two sizes, 40mm and 32mm, with a variety of six dial colors. Designed for modern wearers, these timepieces showcase a quartz movement that ensures precise timekeeping. The aesthetic of the collection is characterized by its clean lines and a
podcast
The Scottish Watches Podcast episode #760 covers the British Watchmakers’ Day 2026, a significant event celebrating modern horology in the UK. This third edition brought together independent brands, collectors, and enthusiasts, showcasing the resurgence of British watchmaking. The event was noted for its larger scale and improved organization, providing a
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"Watches & Wonders 2026" presents a forward-looking perspective on the upcoming trends and innovations expected in the watch industry. The video aims to capture the excitement and anticipation surrounding the event, highlighting key predictions and wishes from enthusiasts and experts alike. It serves as a platform for discussing
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Fratello Talks presents an engaging exploration of microbrands to watch in 2026, highlighting emerging trends and innovative timepieces in the watch industry. The video delves into the unique characteristics and creative approaches of various microbrands, showcasing their potential to disrupt traditional markets and capture the attention of collectors and enthusiasts
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The video titled "Watches That Break The Rules | Drop #268" explores unconventional timepieces that defy traditional watchmaking norms. It delves into the creative designs and innovative features of these watches, showcasing how they challenge the established standards in the horology industry. The presentation highlights the unique craftsmanship and
comparisons
A wide variety of travel watches are available to cater to different preferences and budgets, making them essential companions for any journey. The selection ranges from GMTs and dual timezone watches to worldtimers, each offering unique features for tracking time across multiple zones. Notable options include the Héron Mirabel GMT
events
On March 11, 2026, Oracle Time hosted an evening event at Shoreditch’s Curve Club in collaboration with Studio Underd0g, celebrating the watch brand's "Assembled in Britain" campaign. Guests had the opportunity to engage with the campaign's video and interact with key figures, including
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The piece discusses five remarkable tourbillon watches that have emerged over the past year, emphasizing their unique contributions to the art of horology. Each watch has addressed a distinct question or concept, showcasing the diverse interpretations of the tourbillon complication. Highlighted models include the Bvlgari Octo Finissimo Ultra Tourbillon, recognized
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Mark Zuckerberg has significantly transformed his image since renaming Facebook to Meta, moving away from his minimalist style to embrace a more luxurious lifestyle, which is evident in his impressive collection of over ten luxury watches. Each addition to his collection showcases not only aesthetic appeal but also remarkable craftsmanship
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Charles Frodsham was a prominent British horologist whose contributions to watchmaking during the nineteenth century helped define the golden age of English horology. Born in London in 1810, Frodsham entered the family watchmaking business and quickly established a reputation as a master chronometer maker. His marine chronometers gained acclaim for
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Citizen has partnered with renowned fashion designer Vera Wang to launch a new collection of 24 watches in Spring 2027, blending Wang's high-fashion aesthetic with Citizen's watchmaking expertise. This collaboration marks the 50th anniversary of the brand's Eco-Drive technology, which harnesses light to power
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Astor+Banks has halted the assembly and shipping of its Terra Scout field watch due to a legal dispute with Scout Motors, which claims the watch's name conflicts with its brand identity. The Terra Scout was designed as a modern take on the traditional military field watch, inspired
video
The video titled "Hands on: Atelier Wen Inflection" provides an in-depth look at the Atelier Wen Inflection watch. It showcases the intricate design and craftsmanship of the timepiece, highlighting its unique features and aesthetic appeal. Viewers are treated to a detailed examination of the watch's mechanics,
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The video titled "Rolex Predictions 2026 - NEW Pepsi GMT" focuses on upcoming trends and predictions for Rolex watches in 2026, particularly highlighting the anticipated release of the new Pepsi GMT model. It explores the features and specifications that enthusiasts expect from this iconic timepiece, delving into its
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The video titled "This Neo-Vintage Bargain Offers Award Winning Design and Ultra High Accuracy" showcases a product that combines aesthetic appeal with exceptional precision. It highlights the unique design elements that contribute to its neo-vintage charm, while emphasizing the accuracy that has garnered accolades in design circles. Viewers
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The video titled "Christopher Ward's 3X Markup Explained: The Business Model Behind the Growth" delves into the innovative pricing strategy employed by Christopher Ward, a prominent watch brand. It discusses how the brand's approach to markup, specifically a threefold increase on production costs, is
New Watches
Kollokium Projekt 02 Variant B is a limited edition watch that showcases a unique topographical dial composed of 67 stacked plates, transitioning from grey to black across nine layers. This innovative design is a departure from the previous models, emphasizing depth and dimensionality. The case is crafted from die-cast 316L
New Watches
Nivada Grenchen has unveiled the new F77 MKII watch, showcasing a stunning Dark Blue Aventurine dial that captures the essence of a night sky. This updated model retains the iconic style of its predecessor while incorporating significant enhancements, such as a redesigned 38mm stainless steel case that is both slimmer
review
The Louis Vuitton Escale Minute Repeater showcases an impressive blend of intricate watchmaking and elegant design. Released in January 2026, this timepiece features a stunning grey flammé guilloché dial, which captures light beautifully, alongside a retrograde minutes track and a prominent jump hour indication. Crafted in a 40mm rose gold
New Watches
The Eska Amphibian 250 Destro is a vintage-inspired dive watch that combines classic design with modern functionality. It features a 40mm stainless steel case with a unidirectional bezel and a water resistance of up to 250 meters. The watch's unique Destro configuration places the crown at the 9