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Artificial intelligence is increasingly influencing various aspects of life, including the watch industry. While its presence is felt in marketing and design processes, concerns arise regarding the potential for AI to undermine creativity and authenticity in watchmaking. The G-SHOCK watch designed with AI assistance exemplifies a blend of human
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The content explores the unique collection at the Horological Society of New York (HSNY), which includes a variety of scientific instruments, particularly those related to weather measurement. It highlights the historical significance of the Henry J. Green Company, a manufacturer of meteorological instruments that supplied the U.S. Navy and
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Jon Bon Jovi is an avid watch collector, known for wearing pieces from his personal collection rather than promotional loaned watches, often hidden under his leather jacket. His collection features a mix of high-end pieces and more affordable options, showcasing a variety that reflects both luxury and practicality. Notable
News
President Trump held a meeting with high-ranking executives from the Swiss watch industry, including Rolex CEO Jean-Frédéric Dufour and Richemont Chairman Johann Rupert, to discuss trade issues and imbalances. The discussions highlighted the importance of private sector relationships between the United States and Switzerland, with the understanding that
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Gautier Massonneau, originally driven by a desire for a quality watch, is now on the verge of revitalizing industrial watchmaking in Paris with Trilobe. Alongside partner Volcy Bloch, they have transformed the brand from a design-led startup to a vertically integrated enterprise capable of producing its own movements. Trilobe
New Watches
BA111OD has revitalized its Chapter 6 collection by introducing sleek stainless steel bracelets and new two-tone options with either a fluted bezel or a lab-grown diamond-set bezel. The collection features three distinct models, including luminous two-tone versions, a stunning aventurine model resembling a starry sky, and
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Marathon watches have a rich history that began in 1941 when the company received its first order from the Royal Canadian Air Force. Over the years, it evolved to meet the needs of military and government clients, refining its business strategy amid increasing competition from Swiss and Asian watch manufacturers.
New Watches
The Franck Muller Round Triple Mystery is a luxurious watch that showcases a sophisticated design with a retail price of SGD 138,300 for models featuring brilliant-cut diamonds and SGD 240,100 for those with baguette-cut diamonds. This timepiece is available in eight new references, each adorned with
New Watches
Circula celebrates its 70th anniversary by introducing the AquaSport II Original Limited Edition, a tribute to the adventurous spirit of 1970s dive watches. This timepiece embodies the essence of the golden age of dive watches, featuring a dial that replicates the original design with a distinctive blue hue that has
review
Tutima, a historic German watch brand known for its military and aviation timepieces, is making a significant shift with the introduction of the Patria 6612 collection. The new management acknowledges past mistakes and aims to re-establish the brand by focusing on practical products that align with the expectations of
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A Collected Man has experienced remarkable growth in the luxury watch market, reporting a 73% increase in sales, reaching $40.8 million, and an operating profit surge of nearly 500%. The London-based company specializes in rare, high-value timepieces from prestigious watchmakers, positioning itself as a trusted consultant and
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Mark Zuckerberg has recently been in the spotlight for wearing an almost $1 million Swiss watch during a video announcement about significant changes at Meta, including the end of third-party fact-checking across its platforms. The watch, a Greubel Forsey 'Hand Made 1', is extremely rare, with
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Swiss business leaders, including executives from Rolex and Richemont, recently met with U.S. President Donald Trump to express their support for ongoing trade discussions between the U.S. and Switzerland. This meeting, initiated by the Swiss executives, aimed to reinforce the strong economic ties between the two nations and
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The piece explores the deep connection between the worlds of fine watches and high-performance cars, highlighting how both realms share similar values of precision, design, and engineering. Engaging with members of the Watchonista community, collectors express their views on which watch brands resonate most with automotive enthusiasts and suggest
New Watches
The TAG Heuer Formula 1 Chronograph x Senna 44mm watch pays tribute to the legacy of Ayrton Senna, the iconic three-time Formula One world champion, 31 years after his tragic passing. This model features a striking design inspired by Senna's Brazilian flag-themed helmet, including a vibrant
New Watches
The Tissot PRX 38mm Titanium represents a significant evolution in the popular PRX line, offering a balanced case size that appeals to a wide range of watch enthusiasts. Launched to satisfy customer demand for a medium size between the existing 40mm and 35mm options, this model features a lightweight titanium
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Cartier has reopened its stunning showroom in Miami's Design District, showcasing a vibrant and culturally rich environment that enhances the luxury shopping experience. Designed by the renowned architectural studio Diller Scofidio + Renfro, the boutique features a striking glass façade that invites customers inside while maintaining an air of
New Watches
Louis Erard has launched the 2340 collection, an elegant sports watch line characterized by its integrated bracelet and unique cushion-shaped case. This new collection showcases the brand's craftsmanship through the combination of brushed titanium and polished stainless steel, offering a versatile and modern design. The name "
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The upcoming Antiquorum auction features an impressive array of 600 lots, showcasing notable timepieces that capture the essence of both modern and vintage watchmaking. Among the highlights are the Urban Jürgensen ref. 8, a beautifully crafted piece with a Frederique Piguet movement, and the iconic Heuer Monaco ref. 1133, celebrated
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The third match in the Fratello Dress Watch Season contest features the Daniel Roth Extra Plat Souscription and the Patek Philippe Calatrava 6196P, as both watches aim to progress to the semifinals. RJ defends the Daniel Roth, highlighting its unique design, superior craftsmanship, and the emotional connection it evokes when
New Watches
TAG Heuer has launched two new special edition Formula 1 Chronographs inspired by the legendary Ayrton Senna, coinciding with the 2025 São Paulo Grand Prix. The collection features a 44mm black DLC-coated titanium model and a 43mm stainless steel version, with distinct design elements reflecting Senna's legacy.
podcast
In the latest episode of Fratello On Air, the hosts delve into predictions for upcoming watch trends, exploring various aspects such as materials, sizes, and colors. They discuss the sustainability debate in the watch industry, noting the challenges of aligning luxury and eco-friendly practices. While they believe that sustainability
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Sotheby’s is hosting a significant auction to celebrate the 250th anniversary of Breguet, marking the most important sale dedicated to the renowned watchmaker in over thirty years. Scheduled for November 9, 2025, this landmark event will feature nearly seventy exceptional timepieces that span the late 18th to the late
New Watches
The TAG Heuer Formula 1 Chronograph x Senna is a striking new addition to the TAG Heuer lineup, featuring a 44mm sandblasted Grade 2 titanium case with a black DLC coating and a robust water resistance of 200 meters. The watch pays homage to the legendary Ayrton Senna with design
New Watches
Jaeger-LeCoultre has launched a remarkable new version of its Reverso Hybris Artistica Calibre 179, featuring deep black hand-lacquered dials on both sides and an 18K pink gold case, with only ten pieces available. This latest edition showcases the unique spirit of the Hybris collection, blending the brand'
New Watches
Tissot introduces the PRX Powermatic 80 in two exciting materials: titanium and Damascus steel, both featuring a 38mm case. The titanium model offers dial options in blue or taupe grey, while the Damascus steel variant showcases a unique pattern that extends to its dial. Powered by the reliable Powermatic 80
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François-Paul Journe reflects on the significance of the Breguet Sympathique no. 1, a clock that sold for CHF5.51 million in May 2025, marking a pivotal moment in his career and the high point of the auction season. This clock, inspired by Abraham-Louis Breguet’s original design, represents
New Watches
Dryden has introduced the Heartlander Solar, an updated version of its flagship field watch that now features a solar quartz movement, enhancing its functionality and user-friendliness. This model is designed for daily wear and is priced under $300, making it an affordable option for watch enthusiasts. The Heartlander Solar
New Watches
Furlan Marri has expanded its Cornes de Vache collection with the introduction of the Blue Sector colorway, complementing existing white and salmon versions. This automatic watch draws inspiration from classic 1930s sector dial designs, featuring concentric circles and radial lines for enhanced legibility. Crafted with a stainless-steel case, the
New Watches
Panerai introduces the Luminor GMT Ceramica PAM01460, marking a significant evolution in its iconic Luminor line with the first-ever 40mm ceramic model. This watch combines Italian design with Swiss precision, featuring a lightweight and scratch-resistant sandblasted black ceramic case, which enhances its contemporary aesthetic. The reduced size maintains
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Next week, Veterans Day marks an important occasion for Vortic, a Colorado-based watch brand known for repurposing vintage pocket watch movements into wristwatches. This year, the brand will launch its Military Edition, featuring watches sourced from military-commissioned timepieces. Notably, three distinct options will be available, including the first-
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Philips' upcoming auction in Geneva will feature two remarkable timepieces once owned by John Pierpont Morgan Jr., the heir to a financial empire and the first chairman of JPMorganChase. Among the items is the first-ever Cartier mystery clock, a Model A sold to Morgan in 1913, which showcases
New Watches
The Tissot PRX collection has evolved since its debut in 2021, now introducing a new 38mm option available in both full-titanium and Damascus steel cases. This mid-size model meets the demand for a more compact watch while maintaining the collection's signature design features, including a tonneau-
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The Scurfa M.S.25 is an affordable dive watch that offers impressive features for its price point of £344. With a water resistance of 500 meters, a high-quality ETA quartz movement, and an exceptionally bright lume, it stands out among its competitors. The limited edition watch includes a
review
The Omega Speedmaster First Omega in Space (FOiS) is a highly regarded watch that appeals to enthusiasts for its unique design and historical significance. Notably, its straight-lug case offers a more utilitarian feel compared to the classic Moonwatch, while the gray-blue dial with vintage lume adds a visually
New Watches
The Omega x Swatch Mission to Earthphase Moonshine Gold "Beaver Moon" is a limited edition watch set to be available from November 5 until the New Moon on November 20, 2025, at select Swatch stores. This release features a blue bioceramic case and maintains the specifications of previous
New Watches
The Louis Erard x Astro Boy watch, priced at CHF 3,990 and limited to 178 pieces, marks a significant collaboration that taps into nostalgia for many fans of the iconic character. Combining a newly designed 2340 case with a layered dial that features original artwork from Tezuka Productions, the
New Watches
Nomos has unveiled the new Metro 38 Date, a watch that embodies the brand's modern and minimalistic design philosophy. The Metro, while not one of the original designs, has become emblematic of Nomos, featuring a simple circular case and distinctive elongated syringe hands. This latest version is significant
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IWC Schaffhausen has launched a new global content series titled IWC.Inspired., aimed at celebrating the achievements of women who purposefully manage their time. The series reflects the brand's values of precision and innovation, showcasing how successful women balance ambition and creativity in their lives. It features a
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The Wempe Signature Collection introduces the Nomos Tangente neomatik 39, a distinguished timepiece that combines elegance with modern mechanics. This watch stands out for its minimalist design and precision engineering, showcasing the craftsmanship that Nomos is renowned for. Ideal for both formal and casual occasions, it represents a perfect blend
New Watches
Benrus has reintroduced the Ultra-Deep, a compact, vintage-inspired dive watch that pays homage to its roots in dependable field and dive timepieces. Originally launched in the 1960s, the Ultra-Deep features a compressor-style design with a 36.5mm stainless steel case, two screw-down crowns, and a
New Watches
MAEN and IFL Watches have collaborated to launch the limited-edition Manhattan After Dark watch, inspired by the enchanting transformation of New York City after sunset. This piece features a hand-painted dial that captures the interplay of shadow, streetlight, and neon, trading the vibrant colors of its predecessor for
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The Breitling Superocean Heritage ’57 Outerknown is a dive watch that pays homage to the original 1957 model with its vintage design elements, including a bidirectional rotating bezel and a non-screwdown crown. Released as part of a collaboration with Outerknown, the watch is available in two versions: an all-
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Luxury watches may be seen as timeless investments, but many models depreciate faster than cars, revealing a harsh reality for potential buyers. Notable examples include the Hublot Big Bang Series, which loses 40-60% of its value immediately due to oversaturation in the market, and TAG Heuer's Connected
New Watches
Atelier Wen has introduced the Inflection collection, a significant advancement in their watch offerings, featuring an integrated bracelet watch crafted entirely from tantalum, a rare and highly corrosion-resistant metal. This collection marks the brand's first continuous series of watches made with tantalum, showcasing a sophisticated design evolution
New Watches
The Atelier Wen Inflection represents a significant evolution for the brand, showcasing a stunning design crafted from 99.9% pure tantalum. This new timepiece stands out with a 40mm by 45mm case and a slender profile, integrating an impressive mechanical movement from Girard-Perregaux. Available in three models featuring exquisite
New Watches
The Seiko A031-5019 is recognized as Seiko's first digital wristwatch featuring an alarm function, marking a significant innovation in horology. Designed with a standard liquid crystal display, the watch offers time in a 24-hour format and allows users to set alarms with the help of front-
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Atelier Wen has introduced the Inflection, a groundbreaking watch featuring a full tantalum design and grand feu enamel dials, marking a significant step in Chinese watchmaking. This model is notable for being the world's first non-limited collection of bracelet watches crafted entirely from tantalum, a metal known
New Watches
The Straum x Time+Tide Jan Mayen Titanium Edition is a limited edition watch designed to capture the essence of the Norwegian volcanic island of Jan Mayen. Crafted from grade 5 titanium, the watch features a 39mm case with a combination of polished and brushed surfaces, ensuring both comfort and
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A classic dress watch, particularly the Calatrava style, is essential for any watch collector due to its timeless elegance and versatility. The piece, originating from Patek Philippe, symbolizes understated luxury and has inspired various brands to create their own interpretations, such as the vintage IWC Cal. 89 and Omega Constellation.