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NYU Stern professor believes "brand building, democratisation, and retail experience" are key bottlenecks for luxury watches

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NYU Stern professor believes "brand building, democratisation, and retail experience" are key bottlenecks for luxury watches

The luxury watch industry is facing challenges related to brand building, democratisation, and retail experience, particularly in engaging younger consumers from the Millennial and Gen Z demographics. Traditional luxury marketing imagery is becoming outdated, necessitating a shift in how brands connect with a new generation of watch enthusiasts who value

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