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The Swiss watch market is experiencing a surge in prices due to a combination of macroeconomic trends, geopolitical events, and investor psychology. Recent data shows a 26% increase in average pre-owned values, alongside a significant rise in precious metals, with gold prices reaching historic highs. The introduction of tariffs on
News
Material Good has opened its third boutique in Boston's Back Bay, specifically on Newbury Street, creating a new hub for watch enthusiasts. The store fills a gap in the market by offering a selection of independent watch brands alongside vintage and pre-owned luxury timepieces. Co-founder Rob Ronen emphasizes
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During a recent visit to Geneva, the Andersen Genève Rattrapante Mondial emerged as a standout piece, combining the world’s first world-time mechanism with a split-seconds chronograph in a remarkably compact design. Released in the fall of 2025, this watch features a case measuring under 39mm in diameter and less
New Watches
The Roger Dubuis Excalibur Monobalancier Black DLC Titanium is a striking addition to the brand’s collection of skeleton watches, showcasing advanced craftsmanship in its 42mm titanium case with a diamond-like carbon (DLC) coating. This model features a skeletonized dial that offers a clear view of the RD720SQ calibre, which
New Watches
The Hermès Cape Cod Mini introduces a refined take on the iconic design, featuring a smaller case size of 20 x 27 mm that enhances its graphic impact rather than diminishes it. The watch retains the classic "square within a rectangle" proportions while allowing for a more sculptural
events
Seiko is set to host an exhibition titled "Power Design Project Presents: Passionately and Obsessively Crafted Watches" in Tokyo from March 14th to 29th, 2026. This event marks the fourth edition of the Power Design Project, originally active from 2001 to 2009 and revived in 2022, aiming to
comparisons
Derek Mon showcases an impressive monochrome watch collection, featuring a Seiko SJ093 diver, a Jaeger-LeCoultre Reverso Duoface, and an Audemars Piguet Royal Oak chronograph, all in shades of grey. Each piece is carefully selected to serve distinct purposes: diving, formal occasions, and everyday wear, respectively. The Seiko diver stands out
events
WatchPro is hosting the inaugural Women in Watches event in London on March 2, 2026, featuring eight prominent women from the watch industry as panelists. The event aims to foster open discussions about the achievements and roles of women in the sector, inviting retail leaders, brand executives, and media professionals
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A recent collaboration has taken an iconic product and infused it with a playful twist, making it more accessible and affordable for a wider audience. This unexpected partnership has reimagined the beloved item, introducing new features and a fresh design that appeal to both longtime fans and newcomers alike. The
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Selling Rolex watches offers a unique and often challenging experience that goes beyond mere transactions. The insights from a former boutique manager reveal the intricacies of the luxury watch market, including the importance of customer relationships and the art of storytelling that accompanies each sale. The allure of the Rolex
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The video titled "Blancpain Villeret: Tradition in Its Purest Form" featured on YouTube, showcases the exquisite craftsmanship and timeless design of Blancpain's Villeret collection. It delves into the brand's commitment to traditional watchmaking techniques, emphasizing the meticulous artistry involved in creating each timepiece. The
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The video titled "The Military Watches Tudor Doesn't Want Us to Know About" is set to run on February 23, 2026, and explores lesser-known military watch models from Tudor. It aims to unveil the brand's hidden gems that are often overshadowed by their more
News
The Supreme Court of the United States recently struck down President Trump's emergency trade tariffs, which had imposed significant levies on watch imports from countries such as Switzerland, Japan, and Germany. This ruling could lead to potential refunds for watch importers who have faced tariffs ranging from 10%
New Watches
The Citizen Tsuyosa x seconde/seconde/ is a limited edition watch that showcases a playful design by French artist Romaric André, known for his humorous and conceptual watch customizations. This collaboration reimagines the classic 1980s-inspired Citizen Tsuyosa, featuring a distinctive sword-shaped minute hand that literally slices through the hour markers
review
The Breguet Classique Répétition Minutes 7365 Blue Enamel represents a sophisticated evolution of a classic complication, highlighting the brand's 250th anniversary. This new model features a reworked caliber housed in a stylish case with a striking blue enamel dial, which retains traditional Breguet hands and numerals while offering
comparisons
Fratello presents five compelling alternatives to the Rolex GMT-Master II, targeting watch enthusiasts who seek options beyond the iconic model. The list highlights the Grand Seiko SBGJ277, known for its stunning design inspired by Japanese nature, and the Longines Spirit Zulu Time, which combines vintage aesthetics with modern technology in
New Watches
The Citizen Tsuyosa Shore is a new addition to the Tsuyosa collection, designed to cater to active lifestyles with a sporty aesthetic. It features a unidirectional rotating bezel, enhancing its summer-ready appeal and increasing water resistance to 100 meters. The watch maintains its classic 40mm diameter and stylish design while
review
The Citizen Series 8 NB6080-51W is a recently launched mechanical watch that retails for USD 1,300. It features a slimmer case measuring 39.3mm in diameter and 10.4mm in thickness, making it more suitable for wearers with smaller wrists, including female customers. The dial showcases a unique pistachio-green
New Watches
G-SHOCK has partnered with Anti Social Social Club (ASSC) to launch a new capsule collection featuring the DW6900 watch, which showcases a clear resin case adorned with a pastel floral and butterfly motif. The watch, which includes the phrase "GET WEIRD" on its display, embodies the unique aesthetic
comparisons
The comparison between the Rolex Explorer and Omega Railmaster highlights their distinct approaches to luxury tool watches. The Rolex Explorer 14270 is characterized by its understated elegance and emotional resonance, offering a compact and dependable design that reflects the brand's long-standing identity. Its simplicity allows for effortless wear,
review
The Jacob & Co. God of Time watch is a remarkable timepiece designed to celebrate the 60th birthday of Jacob Arabo, featuring the fastest tourbillon mechanism that spins every four seconds. The watch showcases a stunning dial with a hand-carved 18k rose gold motif of Chronos, the Greek god of
comparisons
The latest edition of Hodinkee's "What's Selling Where" column highlights a selection of intriguing watches, including a Zenith S58 Mk4 diver, known for its mystery and excellent condition, and a Waltham 100, which gained notoriety during the jewel wars of the mid-20th century for
Feature
ROBOT Watches, originally founded as Bohematic in 2018, has quickly evolved into a distinctive microbrand in the Czech Republic, drawing inspiration from the country's rich cultural and industrial heritage. The brand emphasizes low-volume production, crafting between 250 and 500 watches annually, each powered by Swiss movements. Influenced by
Feature
Tudor, founded in 1926 by Hans Wilsdorf, has undergone a significant transformation over the past 15 years, shifting from reliance on outsourced movements to modern in-house capabilities. The brand’s manufacturing is now centered in a state-of-the-art facility in Le Locle, inaugurated in 2023, which emphasizes quality control and advanced
New Watches
The MeisterSinger Panthero Jumping Hour Collection introduces a new design for the brand, marking a significant evolution in its offerings. With a sculpted case measuring 40.5mm in diameter and featuring a unique bezel that prioritizes the dial, this collection stands out with a distinctive circular aperture for hour indication
News
Bvlgari has announced the appointment of Dua Lipa as its global brand ambassador, recognizing her influence as one of the most prominent artists of her generation. With numerous Grammy and BRIT Awards to her name and billions of streams, Lipa is celebrated for her artistic freedom and authenticity, making her
News
Jacob & Co. has been recognized as the fastest growing Swiss watch brand of 2025, according to the Ninth Annual Swiss Watcher report by Morgan Stanley and LuxeConsult. The brand achieved remarkable growth with revenues reaching $180 million, marking a 14% increase from the previous year, and unit sales rising
Feature
An in-house movement is defined as a watch movement that is fully designed, developed, and produced by the manufacturer whose name appears on the watch. However, the reality is more complex, as most brands source certain parts externally, making the distinction between truly in-house and sourced components somewhat ambiguous. There
New Watches
Mondaine has introduced the Classic Day Date 40mm, expanding its collection with a larger version of the previously popular 36mm model. The design retains the minimalist aesthetic characteristic of Mondaine watches, featuring a polished stainless steel case, a signature black and white dial, and a red seconds hand. The watch
New Watches
Nivada Grenchen is celebrating its centenary with the launch of several new F77 Mk2 models, which continue to modernize a vintage design for contemporary wearers. These watches feature a 38mm stainless steel case with a variety of textured or stone dials in colors such as black, gray, white, and blue.
New Watches
The Christopher Ward Twelve X Black Shadow Limited Edition watch, set to launch on February 20, 2026, builds on the success of its predecessor models, featuring a DLC-coated steel case that offers enhanced durability and a striking black aesthetic. This limited edition is restricted to just 150 pieces, priced at
editorial
Ressence is celebrated as one of the most intriguing watch brands, known for its unique designs and innovative technology, despite the fact that many enthusiasts have yet to see their pieces in person due to their rarity and high prices. The brand, founded by Benoît Mintiens, has garnered attention for
review
The review provides an in-depth look at the Elliot Brown Holton Automatic GMT Black Whiteout, detailing the watch's features and the owner's personal experience since purchasing it. The watch is praised for its fully lumed dial that provides excellent visibility in dim conditions and its rugged
review
The Audemars Piguet Royal Oak Chronograph in 38mm is positioned as an ideal choice for collectors with smaller wrists, providing a balance of aesthetics and functionality. The new model features an in-house caliber 6401 movement, which enhances reliability and performance compared to its predecessor. It boasts a refined design with
review
The Moritz Grossmann Tourbillon in Titanium showcases a blend of traditional craftsmanship and contemporary design. With a 44.5mm titanium case, this limited edition watch emphasizes comfort and aesthetic appeal, featuring a hand-finished silver dial with a unique guilloché texture. The large flying tourbillon at 6 o'clock captures
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"Fratello Talks: How To Get The Most Out Of Collecting Watches" explores effective strategies for watch collectors looking to enhance their experience. The discussion covers various aspects such as understanding the market, identifying personal preferences, and connecting with other enthusiasts. It emphasizes the importance of knowledge and research
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A recent experience involved purchasing a Rolex through the grey market, shedding light on the complexities and risks associated with such transactions. The decision stemmed from the difficulty of acquiring the luxury watch through official channels, leading to the exploration of alternative avenues. The grey market offers both opportunities and
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The video titled "I Found Rolex’s SECRET Strategy" explores the unique marketing and branding techniques employed by Rolex to maintain its prestigious image and allure. It delves into how the company effectively crafts its narrative, making its watches not just timepieces but symbols of success and luxury.
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The video titled “Swiss Watchmaking” Only Exists Because of China explores the intricate relationship between Swiss watchmaking and Chinese influence. It delves into how the craftsmanship and techniques of Swiss watches have been shaped significantly by advancements and contributions from China, highlighting the globalization of the watch industry. As the
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The video titled "Tudor military watches: An untold history — from French Navy to snowflake hand" explores the fascinating lineage of Tudor's military watches, highlighting their evolution and significance. It delves into the brand's connection with the French Navy and how these timepieces have become
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The video titled "ON TIME | Are Most Watch Collectors Basic?!" explores the perceptions surrounding watch collectors and their preferences. It questions whether the majority of collectors gravitate towards mainstream or easily recognizable brands, suggesting that this trend may indicate a lack of depth in their collecting habits. The
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The video titled "Ugly Watches That JUST Work" features a conversation with Matteo from ANOMA, focusing on the functionality and practicality of watches that may not conform to traditional aesthetic standards. It highlights how these timepieces prioritize reliability and performance over design, appealing to individuals who value utility
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The review focuses on the NEW Yema Wristmaster Small Seconds Watch, highlighting its unique features and design. This watch is particularly noted for its small seconds display, which adds to its aesthetic appeal and functionality. The review emphasizes the watch's craftsmanship and the thought put into its design,
video
A new video has been released showcasing six exciting new watches that have just hit the market. The presentation highlights the unique features and designs of each watch, appealing to watch enthusiasts and potential buyers. The video aims to provide viewers with an engaging overview of the latest trends in
New Watches
Richard Mille has unveiled the RM 41-01 Tourbillon, a limited edition soccer timer that embodies the brand's extreme engineering philosophy. This innovative timepiece is designed specifically for timing soccer matches, featuring a flyback chronograph, a rotating display for match phases, and a mechanical score counter. Crafted from advanced
Feature
The narrative explores the intriguing history of Tudor military watches, highlighting how Hans Wilsdorf designed Tudor as a more affordable counterpart to Rolex, using the same components but with less expensive movements. Tudor's Submariner quickly gained popularity among military forces, particularly the French Navy, due to its reliability
New Watches
The Ba111od Chapter 8 Family Legacy Special Editions celebrate over 250 years of watchmaking history in Neuchâtel. Inspired by a 19th-century pocket watch, these new models feature a 41mm stainless steel case available in bare or PVD 5N-gold-plated finishes. With a domed sapphire crystal and an onion crown reminiscent of
New Watches
Brooklands has introduced the Triple-Four Spectrum, a colorful reinterpretation of their debut racing chronograph, inspired by the legendary Napier-Railton car. This new collection features two versions, one with solid colors like black, blue, dark British racing green, and a unique Navajo Sand, while the second version showcases a classic panda
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The new Tiffany Paillonne Enamel watch represents a remarkable fusion of historical craftsmanship and contemporary design, showcasing the revival of the nearly forgotten art of paillonné enamel. Originally reinstated by the brand's designer Jean Schlumberger in the 1960s, this technique is now reinterpreted in a modern watch format.
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The Miyota 9015 automatic movement is a significant player in the watch industry, often overshadowed by Swiss manufacturers but producing movements at an astonishing rate. Established in 1959 as part of the Citizen Group, Miyota has developed a reputation for innovation, including the Parashock shock-absorber system and highly durable lubricants.