News
The COSC has introduced the Excellence Chronometer certification, raising standards in Swiss chronometry to enhance precision in timekeeping. This new certification features a daily rate tolerance of -2 to +4 seconds and includes tests for magnetic resistance up to 200 Gauss, along with evaluations that simulate real-life wear. As the
Feature
The concept of "inclusive exclusive watchmaking" suggests a shift in how enthusiasts engage with high-end timepieces, where admiration for craftsmanship and history takes precedence over mere ownership. The watch industry faces challenges with rising prices making access difficult for many, leading to a need for a cultural change
podcast
The podcast episode discusses the latest and most exciting new watch releases from around the world, starting with the limited edition Watch Ho & Co x Selten Bohinia, which features CNC-engraved mother-of-pearl dials inspired by the Hong Kong flag and a Miyota 9039 automatic movement. The episode also delves into
New Watches
The Rado True Round × Les Couleurs Le Corbusier Special Editions represent a unique collaboration that transcends mere color application by celebrating the architectural genius of Le Corbusier. Inspired by his significant works, each of the three models incorporates shades from his 63-color system, while also reflecting the textures of the
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The total value of luxury watches reported as lost or stolen reached a staggering $2.15 billion in 2025, highlighting ongoing concerns about high-value watch crime. According to The Watch Register, 10,000 luxury watches were added to their database in the past year, averaging one theft reported every hour.
New Watches
The Ming 56.00 Starfield is a limited edition watch featuring an integrated bracelet design, marking a significant step for the brand. With only 20 pieces available at a retail price of CHF 19,500, the watch showcases a Vaucher-based automatic calibre and a special caseback that offers a unique
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Audemars Piguet has recently relocated its AP House in London from a single-floor lounge to a historic four-story townhouse, showcasing a stunning renovation that blends luxury and hospitality. The new location on Clifford Street offers an expansive 10,000 square feet of space designed to create an exclusive atmosphere akin
New Watches
The Henri Grandjean & Cie Magician marks the return of the historic Swiss watchmaker, known for its pioneering work in horology since its founding in 1831. The brand has released its first wristwatch, featuring a mesmerizing triple-axis tourbillon that appears to float within its case. Available in six configurations—including
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In 2025, Rolex reduced its production for the second consecutive year while simultaneously increasing its market share in the luxury watch sector. According to Swiss bank Vontobel, the brand solidified its position as the top seller, accounting for 61% of sales by value for watches priced above CHF 3,000,
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Hublot has appointed Jung Kook, a member of BTS, as its global ambassador, with the announcement made in Seoul. This partnership illustrates the brand's strategy of aligning its watchmaking with influential figures in music, sports, and culture, emphasizing a connection between Hublot's innovative history and Jung
New Watches
The Bremont Terra Nova 38 Jumping Hour Stealth Black is a distinctive timepiece that combines modern technology with historical design influences. Featuring a 38mm stainless steel case coated in black DLC, it showcases a unique jumping hour complication that replaces the traditional hour hand with a disc mechanism, allowing for
New Watches
The J.N. Shapiro Infinity Series Pure Davidson & Licht Edition is a limited release of just three pieces, showcasing the brand's signature hand-guilloché Infinity Weave dial, now enhanced with a rose gold chapter ring and a transparent caseback. This exclusive edition commemorates Davidson & Licht's
New Watches
Delbana has introduced four new dial colors for the Rotonda collection, celebrating the brand's legacy while offering modern updates to its design. The new models are available in mocha, purple, black, and blue, featuring a vertically brushed central area contrasted by a matte chapter ring. The updated dials
New Watches
The Armin Strom Dual Time GMT Resonance Rose Gold is a limited edition watch, featuring an 18k rose gold case and designed to provide a luxurious yet practical approach to travel timekeeping. With a diameter of 39mm and a thickness of 9.05mm, the watch maintains a sleek profile while
New Watches
The Baltic MR Moissanite Final Edition is a limited-edition watch, with only 100 pieces available, celebrating the brand's innovative designs and craftsmanship. This model features a sleek tuxedo-style dress watch design characterized by an inky black dial adorned with lab-grown moissanite stones on the bezel. The watch is
New Watches
The Gérald Genta Geneva Time Only watches were first unveiled at LVMH Watch Week 2026, showcasing a design that emphasizes balance, proportion, and timeless elegance. Available in two dial variations—Marrone and Grafite—these timepieces are crafted from white and rose gold, reflecting a sophisticated simplicity rather than relying on
review
The Tissot Chemin des Tourelles presents a modern take on a classic design, featuring a sleek gray dial and an antimagnetic Nivachron hairspring that enhances durability against magnetic interference. This 39-mm watch is complemented by a five-row stainless-steel bracelet, which offers a blend of brushed and polished links and a
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Evaluating a vintage watch requires a balanced approach, especially for newcomers. A critical mindset focused solely on identifying flaws can lead to frustration and a less enjoyable experience. Instead, adopting a more lenient perspective is key, particularly when starting with lower-priced vintage options. Understanding the difference between player-grade and investor-grade
New Watches
The Bianchet UltraFino Monaco is a limited edition watch that connects to the world of electric powerboat racing while standing out as a unique timepiece. Its design features a white quartz-fiber composite case with red accents and a matching rubber strap, promoting a sporty yet refined aesthetic. The watch is
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Tissot has extended its partnership with the NBA, WNBA, and NBA G League, emphasizing a deep integration rather than mere branding. This partnership, which began in 2015, includes the launch of a state-of-the-art shot clock and the Tissot NBA Supersport 2025 Special Edition watch, positioning Tissot as a key player
New Watches
Armin Strom has unveiled the Tribute 2 Aurum Edition, a limited release of only 10 pieces that showcases the brand's commitment to intricate craftsmanship and innovative design. This watch features a gold-coated mainplate with a unique tremblage engraving that offers a textured surface, enhancing light interaction and depth
New Watches
The Classic Tech Art is a bespoke timepiece from the independent watchmaking duo Molnar Fabry, showcasing their unique approach to craftsmanship. Built upon a Vaucher cal. 5401 ébauche, the watch features extensive finishing on both visible and hidden surfaces, emphasizing open-worked movements that reveal the intricate mechanics within. The design
New Watches
Tiffany & Co. has unveiled the Enamel Watch, a striking timepiece inspired by the iconic designs of Jean Schlumberger, showcasing a unique blend of jewelry craftsmanship and watchmaking. Presented during January’s LVMH Watch Week, the watch features Tiffany Blue paillonné enamel, which reflects Schlumberger’s celebrated Croisillon bangle design.
New Watches
The Sortie BH1000 pilot's watch combines a refined design with a tribute to British military history, specifically referencing the 1,000 sorties launched from Biggin Hill during World War II. This timepiece features a 40mm stainless steel case with a sunray brushed dial available in medium blue, olive
New Watches
The Citizen Promaster Land GMT blends robust travel-ready features with a grounded design, distinguishing itself from the pilot-oriented Promaster Air GMT. It offers two dial color options—red and blue—both housed in a 39.5mm stainless steel case with a fixed 24-hour GMT bezel. The watch showcases a practical
review
The Armand Nicolet M02 C watch exemplifies a minimalist yet elegant design, drawing inspiration from retro aesthetics while incorporating modern elements. Featuring a unique brown gradient dial that transitions from light to dark, this timepiece stands out among its counterparts in the M02 collection. The watch is characterized by its
watches-and-wonders-2026
Watches & Wonders Geneva is set to host its largest fair yet in 2026, showcasing a significant evolution since its inception in 2020. This year, the event will feature 66 exhibitors, including the prestigious Audemars Piguet, which is participating for the first time after previously opting to announce new releases
comparisons
As the Year of the Horse approaches on February 17, 2026, various luxury watch brands celebrate this occasion by showcasing unique timepieces inspired by the equine symbol of passion, freedom, and opportunity. High-end models like the Arnold & Son Perpetual Moon feature intricate micro-sculptures of horses, while the Bulova '
comparisons
The comparison between the Marathon TSAR and the Luminox Pacific Diver highlights their distinct approaches to design and functionality in military dive watches. The Marathon TSAR is characterized by its robust and utilitarian design, emphasizing durability and a no-nonsense attitude, making it feel more like issued equipment than a luxury
podcast
The podcast episode highlights a unique approach to discussing watch collections, where Erik and Max attempt to guess each other's ideal three-watch collections, presenting a reverse grail concept. Following that, they delve into their actual current three-watch grail collections, engaging in a lively discussion about various timepieces, with
video
The video titled "I Asked Porsche Owners What Watch They Wear" captures interactions at the Miami Cars & Coffee event where Porsche enthusiasts share insights about their preferred timepieces. The exploration of the relationship between luxury cars and watches highlights the personal style and preferences of the owners,
video
The focus is on the latest and most exciting watch releases that enthusiasts should not miss. With over ten unique timepieces highlighted, the showcase aims to captivate viewers by presenting a mix of innovative designs, advanced technology, and distinctive features that set these watches apart in the competitive market. Set
video
A video titled "This Affordable Watch Shouldn’t Exist at This Price!" explores the surprising value of a particular watch that offers premium features at an unexpectedly low cost. It highlights the craftsmanship and quality that defy the price point, suggesting that such a product should not be
video
Axon Watches is revolutionizing the world of horology by making grand complications more accessible to watch enthusiasts. Traditionally, these intricate timepieces have been reserved for luxury brands and high price points, but Axon is changing that narrative. By focusing on microbrand production, they aim to combine craftsmanship with affordability, allowing
events
Bonhams is set to host a live auction of luxury watches in London on February 25, 2026, featuring 143 curated lots that include both vintage and modern timepieces. A highlight of the sale is a rare military Rolex Submariner, reference 5513/5517, from around 1975, specifically customized for the British
review
The Jack Mason Strat-o-timer GMT Frontier is a vintage-inspired sports watch that features a design reminiscent of the 60s and 70s, appealing to enthusiasts despite not aligning with the typical tastes of the reviewer. The watch incorporates a solid steel bezel with a brushed finish, enhancing its tool-like aesthetic. The
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Renaud Tixier is making waves in the watchmaking industry with its commitment to innovative design and engineering. The brand, which is rooted in the legacy of Dominique Renaud, emphasizes a return to the fundamentals of mechanical watchmaking, focusing on efficiency and simplicity. During a visit to their manufacture in Nyon,
podcast
Mitchell Wein discusses his family's watch business, Marathon, which primarily supplies watches to governments and military organizations, accounting for 80% of sales. The company, founded in 1939, has a long history of providing timepieces to military forces, including during World War II and the Gulf War. Wein emphasizes
Opinion
The narrative explores the personal journey of a watch enthusiast who decided to abstain from purchasing new watches for an entire year. This period of reflection led to a deeper appreciation for existing pieces and a temporary reprieve from the constant buying and selling that often accompanies watch collecting. However,
review
The Montblanc Iced Sea Automatic Date 0 Oxygen 38mm is a compact dive watch that blends functionality with a unique aesthetic inspired by glacial environments. With a 38mm stainless steel case, it boasts a water resistance of up to 300 meters and features a unidirectional rotating bezel. The watch comes
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L’Atelier Bernard tells the extraordinary journey of two young Belgian watchmakers, Bernard van Ormelingen and Bernard Braboretz, who craft unique timepieces in Fleurier, Switzerland. Their debut watch, The Owl, is a limited edition of just six pieces, showcasing their commitment to handmade craftsmanship. Each watch features an openworked design
New Watches
Grand Seiko has introduced its smallest 9F quartz watches to date, the SBGX359 "Snowflake" and SBGX361 "Skyflake," featuring the new Caliber 9F51 quartz movement. These compact timepieces, measuring 33mm in diameter and 9.1mm in thickness, maintain all the hallmark qualities of Grand Seiko's
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Jean-Claude Biver and his son Pierre have launched a new watch brand that redefines high-end Swiss watchmaking with their flagship Automatique collection. After a successful career leading TAG and Hublot, Biver's new venture emphasizes innovative craftsmanship and the use of natural materials. The Automatique line, introduced in September
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Jaeger-LeCoultre is offering a selection of vintage Reverso watches from the 1930s through its initiative called ‘The Collectibles.’ This program emphasizes the meticulous curation and minimal intervention in the restoration of vintage pieces to ensure they maintain their originality and integrity. The fifth capsule collection, currently showcased in New York
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Lange & Söhne has expanded its presence in the U.S. by opening a new boutique at 435 Michigan Avenue in Chicago's Tribune Tower, situated on the iconic Magnificent Mile. This opening increases the brand's U.S. points of sale to nine, aligning with its global
New Watches
The Oris Yangtze Jiangtun Limited Edition is a new dive watch designed to raise awareness for the critically endangered Yangtze finless porpoise. This partnership with the Changjiang Conservation Foundation reflects Oris' commitment to conservation through a significant monetary contribution and donated pieces for auction. The watch features a unique
New Watches
The Jack Mason Strat-o-Timer GMT Frontier is a robust watch that embodies the brand's shift toward practical, enthusiast-focused timepieces. It features a 40mm stainless steel case with a hardness coating that enhances scratch resistance, a bidirectional GMT bezel, and water resistance up to 200 meters. Available in two
video
February brings exciting updates, particularly with Omega surprising fans and new collaborations with popular YouTubers. These developments are set to engage the audience and create buzz within the community, enhancing the overall video content landscape. The news highlights the innovative approaches being taken in the video category, showcasing how creators
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After five years with Fratello, the decision to finally acquire a Speedmaster was a significant one, particularly because of the vast array of models available. The choice was narrowed down to a manual-wind Speedmaster to ensure a unique and personal selection. Along the journey, various models caught attention, such as
News
Audemars Piguet has relocated its AP House in London to a new, larger venue on Clifford Street, moving from its original location on New Bond Street. The new space, covering nearly 10,000 square feet, features a lavish reception, storytelling areas showcasing vintage timepieces, and a club-like atmosphere designed to