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Georges Kern, CEO of Breitling, engages in a candid conversation addressing challenging inquiries regarding the brand's direction and future. The discussion delves into various aspects of the luxury watch market, including competition, innovation, and the evolving preferences of consumers. Kern emphasizes the importance of maintaining Breitling's
comparisons
The review highlights a selection of unique watches that often go unnoticed in mainstream discussions but are beloved by watch enthusiasts. These timepieces, such as the Citizen Ana-Digi Temp and the "Baby" Dreadnought PRS-52, exhibit distinctive features and designs that reflect the curiosity and taste of their wearers.
podcast
In the latest episode of The Business of Watches, Ming Thein, the founder of Horologer Ming, and CEO Praneeth Rajsingh discuss the intricacies of their watch brand, focusing on design, manufacturing, and financial strategies. The conversation highlights the innovative process behind their titanium, 3D-printed Polymesh bracelet, which has generated excitement
editorial
The watch industry faced significant challenges in 2025, marked by geopolitical headwinds, currency volatility, and changing consumer behavior, leading to the most structurally difficult year in over a decade. Many brands responded to external pressures by raising retail prices, with notable increases observed among major players like Patek Philippe and
News
Rolex has increased its watch prices by nearly 6% as of January 2026, continuing the tradition of annual price hikes. Historically, these increases have typically been around 3-4%, but the latest adjustments reflect various market conditions, including rising gold prices. For example, the yellow gold Cosmograph Daytona has seen a
editorial
The Rolex Oyster Perpetual Land-Dweller marks a significant evolution for the brand, featuring a new sculptural Oyster case with an integrated bracelet and a groundbreaking caliber 7135. This watch introduces 32 new patents, with innovations focusing on both the movement and the case design, showcasing a honeycomb dial and a
editorial
The Cartier Santos has a rich history dating back to its inception in 1904 for aviator Alberto Santos-Dumont, marking it as one of the first wristwatches and the first pilot’s watch. The Santos de Cartier, introduced in 1978, represented a significant evolution in design, being the first to pair
News
"Man of the Hour," a documentary series focusing on independent watchmakers, is set to stream in the United States starting January 9, following its debut in Asia and the Middle East in November. The eight-part series, hosted by Wei Koh, explores the artistry and innovation of modern watchmaking,
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TAG Heuer CEO Antoine Pin emphasizes the brand's commitment to innovation and technology during Dubai Watch Week, showcasing their TH-LAB research and development center. Rather than solely focusing on heritage, Pin argues for a shift towards leading the market through technological advancements, highlighting their unique capabilities in areas
New Watches
Credor has launched a new limited edition watch, the Goldfeather Imari Nabeshima Porcelain Dial Limited, which retails at EUR 15,000 and is limited to just 60 pieces. This timepiece features a stainless steel case and a stunning porcelain dial crafted in collaboration with Hataman Touen, renowned for its traditional
review
The Temporal Works Series A line, created by Mark Cho and Elliot Hammer of The Armoury, introduces a collection of three aesthetically appealing watches inspired by the classic Patek Philippe Calatrava ref. 565. Each watch features a polished stainless steel case with a unique curved profile, designed to fit comfortably
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The Breguet Classique Tourbillon Sidéral 7255 was unveiled on June 26, 2025, commemorating the 250th anniversary of Abraham-Louis Breguet's invention of the tourbillon. This limited edition watch features the brand's first flying tourbillon, which appears to float in mid-air within a compact case made of 18k
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Georges Kern addressed challenging questions during an interview at Dubai Watch Week, particularly concerning Breitling's commitment to its aviation heritage. He emphasized that the brand has not abandoned its pilot's watch lineage, citing ongoing success with lines like the Classic AVI, Navitimer, and Avenger. Kern argued
New Watches
Sartory Billard has launched the limited edition SB04-E Winter Edition 2026, a winter-themed watch designed to evoke the essence of a snowy landscape. The watch features a unique dial that incorporates a three-dimensional snowflake pattern, created through a combination of traditional and modern techniques. The dial transitions from ice blue
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The Seiko 145th Anniversary Presage Classic Series Enamel ‘Timekeeper’ Limited Edition watch is a tribute to Seiko's heritage, specifically honoring the Timekeeper, the first pocket watch produced by Seikosha in 1895. The wristwatch features a compact 35mm case made of gold-colored stainless steel, which maintains the original pocket
review
The Seiko 145th Anniversary Prospex Speedtimer Two-Tone Mechanical Chronograph Limited Edition pays tribute to the iconic 1972 Seiko Panda Chronograph while introducing updated features such as a new textured white dial with gold accents. The watch maintains a robust 42mm case that reflects its sporty character, although some may find
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The King Seiko 45KS Two-tone Redux 145th Anniversary edition celebrates the esteemed Japanese watch brand's milestone with a special design that pays tribute to its founders, Kintaro Hattori and Tsuruhiko Yoshikawa. The watch features a 39.4mm stainless steel case, a distinctive grey dial with a nanako pattern
New Watches
The Sopwith Aero Marquis Tunisian Desert Limited Edition GMT is a limited-edition timepiece crafted from the cockpit armor of a World War II Focke-Wulf fighter. Limited to just 53 pieces, this rugged GMT watch is engineered to withstand harsh conditions such as sand, shock, and magnetism. It features a 41
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Blancpain's President and CEO, Marc A. Hayek, reflects on the brand's milestones as it approaches the 70th anniversary of the Fifty Fathoms dive watch. He outlines plans for new models, including variations in case size and a civilian version of the Fifty Fathoms Tech. Additionally, the
podcast
The podcast episode delves into the auction market of 2026, reflecting on both remarkable and disappointing sales throughout the year. Hosts Erik and Max share their insights on watches they wished they had purchased, missed opportunities, and problematic timepieces to avoid. They also discuss value buys, unexpected auction results, and
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The VAER A5 Tactical Field Auto is a well-crafted field watch priced at USD $659, featuring a 40mm stainless steel case with a matte black PVD coating and a Japanese Miyota 9015 automatic movement. It boasts a single-domed sapphire crystal, 10ATM water resistance, and a locking screw-down crown, making it
editorial
TAG Heuer has launched a limited edition Carrera watch designed specifically for the Australian market, celebrating both the brand's 60th anniversary and the enthusiasm of local collectors. This unique timepiece emerged from discussions in 2023 between TAG Heuer Heritage Director Nicholas Biebuyck and passionate Australian collectors, who inspired
review
The Zenith Defy Revival is a modern reissue of a 1969 diver’s watch that successfully merges retro charm with contemporary style. Priced at £7,000, it features a compact 37mm steel case, vibrant orange accents on the bezel and dial, and a clean black matte finish that contrasts beautifully.
editorial
As the watch industry transitions into 2026, it faces a mix of challenges and opportunities following a tumultuous 2025. The previous year was marked by significant changes, including Rolex's introduction of the Land-Dweller, which challenged its reputation for gradual innovation, and a shift towards direct sales models among
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The Patek Philippe Nautilus has garnered significant attention in the luxury watch market, but there are concerns surrounding potential scams related to its sale. The allure of this prestigious timepiece often attracts not just collectors but also unscrupulous individuals looking to exploit buyers. As the demand for the Nautilus continues
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In 2026, Patek Philippe's waitlist times for various models are a crucial topic among watch enthusiasts and collectors. The demand for these luxury timepieces has consistently outstripped supply, leading to extended waiting periods for many models. This scenario is particularly noticeable for iconic pieces, where the anticipation can
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The YouTube video titled "10 Best Watches I Have Ever Reviewed" focuses on a curated selection of timepieces that have stood out in the creator's experience. It showcases a variety of watches, highlighting their unique features, craftsmanship, and overall performance. Each watch is reviewed based on
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The Critics Choice Awards have marked the start of the 2026 awards season, showcasing not only talent but also noteworthy timepieces worn by celebrities on the red carpet. Paul Mescal was spotted with a vintage white gold Cartier Tortue, while Leonardo DiCaprio flaunted his Rolex Land-Dweller. Jeff Goldblum wore a
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Eric Macaire, the executive director of global buying and merchandising at Watches of Switzerland Group, has announced his departure from the company and relocation to Dubai. In a LinkedIn post, he highlighted the Gulf region as a land of opportunity, emphasizing the rapid growth and vision of the Gulf Cooperation
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Predictions for the watch industry in 2026 include a shift away from military-style textile straps due to global unrest, suggesting that consumers may opt for aesthetics over militaristic associations. Additionally, the saturated market of watch podcasts might see the entry of Kevin O'Leary, who will capitalize on his