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The REC 98T/4 watch represents a significant advancement for the Danish brand, combining reclaimed materials from Ayrton Senna's legendary 1986 Lotus 98T Formula One car with a refined design and an in-house developed automatic chronograph movement. The 39.7mm stainless steel case features a cushion shape inspired
New Watches
Timex has introduced the 1976 Lexington Reissue, an affordable dress watch priced at $149, which draws inspiration from the iconic Cartier Tank. The design closely resembles the Cavatina, a vintage Timex model from the mid-1970s, highlighting a significant price gap compared to the luxury Tank, which retails for over $13,
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Preparing for emergencies is crucial, not only for personal safety but also for protecting valuable possessions like watches. Assembling a go bag that includes essential items such as documents, clothing, and a carefully curated collection of timepieces can ensure that one is ready to evacuate at a moment’s notice.
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A writer reflects on his decision to sell a coveted Rolex GMT-Master II to purchase a handcrafted Lounge chair from George Nakashima’s furniture studio. The chair, designed to provide optimal comfort and aesthetic appeal, represents a shift from the flashy luxury of watches to the timelessness of well-crafted furniture.
New Watches
The Singer Reimagined Caballero has transitioned from its original stainless steel design to a new titanium version, reflecting a bold aesthetic evolution while maintaining its core functionality. The watch features a 39mm cushion case and is powered by the in-house Calibre-4 Solotempo movement, known for its impressive six-day power reserve.
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This week showcased an impressive array of luxury timepieces worn by some of the biggest names in sports and entertainment. Michael Jordan celebrated his racing team's success with a limited-edition Greubel Forsey Tourbillon, valued at $500,000, while fellow athlete Charles Leclerc opted for a dazzling Richard Mille
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Longines has recently unveiled a new watch that has sparked considerable excitement among watch enthusiasts, particularly those who are fans of Rolex. This release has generated a significant buzz, with many Rolex aficionados feeling challenged by Longines' latest offering. The video titled "Longines Just Made Rolex Fanboys CRY&
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The video titled "Why Iconic watches aren’t always worth Buying" explores the reasons behind the perceived value of iconic watches in the market. It delves into the intricacies of watch collecting, highlighting that not all watches with a famous name or heritage justify their high prices. Factors
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This video titled "The DEATH of Rolex" delves into the shifting landscape of luxury watchmaking, specifically focusing on the iconic brand Rolex. It examines factors that may be contributing to the brand's decline, such as changing consumer preferences, market saturation, and the impact of technology on
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Luxury watch demand is slipping fast as war-driven economic pressure hits consumers, with rising gas prices, mortgage rates, and falling confidence forcing buyers out of a purely discretionary market.
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Maison Alcée has introduced a moon-phase module for their signature Persée clock, responding to a popular request from owners. The module, which requires existing ownership of a Persée, enhances the DIY assembly experience by allowing users to install the moon phase themselves. This 18-piece add-on kit comes with tools and
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Junghans has a rich history that began in 1823 when Erhard Junghans, originally involved in the knitting and printmaking industries, pivoted to watchmaking after a series of career changes. Following the death of his father-in-law and a failed oil mill venture, he partnered with his brother-in-law to create watch components,
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Artisans de Genève has embarked on an intriguing project called the 'Spider Challenge,' which features a Rolex Cosmograph Daytona ref. 116520. This watch is uniquely designed with a dial made from Spiderweb Turquoise sourced from the Kingman mine in Arizona. The artisans meticulously selected a section of the
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The latest eBay Finds highlights an exciting selection of vintage watches, showcasing a range of unique timepieces that appeal to collectors. Featured are a stunning 1968 vintage Omega Seamaster chronograph, known for its robust caliber 861 movement and unpolished case; a retro Dot Matrix Seiko digital watch from 1980 that
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The Tudor Library & Lounge at the Time+Tide London Watch Discovery Studio hosted an engaging and community-driven collectors' event, marking a significant occasion for Tudor enthusiasts. With around 115 attendees, the atmosphere was lively and participatory, showcasing not just displays of watches but personal stories from collectors. The
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Trilobe presents an innovative approach to watchmaking that sets it apart from traditional methods. The video explores the unique design philosophy and craftsmanship involved in creating these timepieces, emphasizing the brand's commitment to blending artistry with functionality. Viewers are invited to discover how Trilobe's distinct style
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The video "Will The Rolex Hype Die Anytime Soon? Q&A - YouTube - Menta Watches" explores the current market dynamics surrounding Rolex watches, specifically addressing the ongoing hype that has surrounded the brand. It delves into various factors that contribute to the desirability of Rolex timepieces,
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The latest edition of Hodinkee's "Bring a Loupe" highlights various timepieces available for auction, including the Omega Deville and the unique Tropical Zenith El Primero A384. Notably, the Omega Grand Luxe ref. 3953, a striking 18k white-gold dress watch from 1952, is featured for its beauty
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The Titan Stellar Wandering Hour Automatic is a limited-edition timepiece that showcases Titan's ambition to become a prominent player in the global watch market. With a unique wandering hour display and a design inspired by celestial themes, this watch features a two-satellite system for time indication and is
comparisons
Fratello presents five highly regarded alternatives to the Rolex Explorer, highlighting various watches that offer similar aesthetics and functionality at different price points. The IWC Pilot’s Watch Mark XX stands out with its robust design and impressive automatic movement, while the Tudor Ranger draws inspiration from the classic Explorer,
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The Brellum Duobox Triple Calendar Moonphase is a limited-edition watch featuring an eye-catching ice-blue dial, designed to provide a blend of elegance and functionality. With a case size of 41.8mm by 51.8mm and a thickness of 15.9mm, it is available in both 316L stainless steel and titanium.
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A Patek Philippe world time watch featuring a South America depiction on its dial is set to be auctioned at the Philipps Geneva Watch Auction: XXIII, with an estimated value between CHF 5,000,000 and CHF 10,000,000. The auction will highlight rare modern and historic timepieces, including
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Kari Voutilainen has significantly influenced the independent watchmaking world by maintaining a strong connection between traditional craftsmanship and modern innovation. His workshop in Fleurier not only produces some of the finest timepieces, but it also actively preserves historical artisan skills through a network of interconnected businesses, including dial-making and case
New Watches
The Moritz Grossmann Hamatic Silver-Plated by Friction is a limited edition watch celebrating the 200th anniversary of the brand. It features a unique hammer-style automatic winding system that allows a pendulum-like weight to swing freely, providing energy to the movement. Housed in a 41mm white gold case and complemented by
New Watches
The Felipe Pikullik Sternenhimmel FPA1 represents a significant evolution in independent watchmaking, marked by the introduction of a proprietary caliber platform designed entirely in Berlin. This new model retains the aesthetic charm of its predecessors with its aventurine dial while showcasing enhanced mechanics that reflect a transition from modified movements
![Interview With a Watchmaker! Julien Bought a Yema + We Read Your Comments —] Pull The Crown - YouTube - Pull The Crown](https://i.ytimg.com/vi/oalg-zw97Ao/maxresdefault.jpg)
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Wilsons Auctions is hosting a Luxury Auction featuring an impressive selection of high-end timepieces and luxury goods, including a standout Richard Mille RM11-03. This model signifies a major evolution in the brand's offerings, showcasing a unique design with an 18ct rose gold and grade 5 titanium casing, an
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The BLADE Show Texas marks the beginning of a trilogy of events focused on blades and gear, taking place annually in Fort Worth before moving to Atlanta and Salt Lake City. Attendees eagerly lined up hours before the show opened, eager to secure rare items, highlighting the enthusiasm surrounding the
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In the latest episode of the Scottish Watches Podcast, a wide range of topics related to horology and pop culture are explored. The conversation kicks off with an examination of a unique Pac-Man-inspired watch complication from Krayon, which combines nostalgia with high-end mechanical craftsmanship. The discussion transitions to Breitling’s
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The video titled "Inside the Rolex CPO Sourcing War – ADs Are Driving Up Prices" delves into the current dynamics of the luxury watch market, particularly focusing on Rolex. It highlights how authorized dealers (ADs) play a crucial role in inflating prices as demand for these timepieces continues to
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The video titled "Why De Bethune Is What Rolex CAN'T Be" explores the unique qualities and craftsmanship of De Bethune watches, contrasting them with the offerings from Rolex. It highlights how De Bethune stands out in the luxury watch market through innovative designs and advanced technology
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The video titled "The Best Watches Right Now Are $3,500. Here's Why." explores the compelling reasons behind the current trend in the watch market, focusing on timepieces priced at $3,500. It delves into various aspects that contribute to the value of these watches, including
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The video titled "EXPOSED: $540 Watch Strap… Costs $15 to Make" delves into the stark contrast between the retail price of a watch strap and its actual manufacturing cost. It reveals evidence that the high markup on the product is not justified by the materials or labor involved
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The video titled "A First Look At The New Omega Constellation Observatory" showcases the latest timepieces from Omega, specifically highlighting the Constellation series. It delves into the intricate design and craftsmanship that characterizes these watches, emphasizing their elegance and precision. Viewers are treated to a thorough walkthrough of
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Timothée Chalamet has made headlines yet again with his choice of watch for a recent red-carpet event. Known for his distinctive style, Chalamet opted for a timepiece that perfectly complements his fashion-forward persona. The watch not only adds a touch of elegance to his outfit but also showcases his taste
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The video titled "Fratello Talks The Talking Points That Define Horology" explores critical discussions surrounding the world of watchmaking. It delves into various aspects of horology, offering insights into what defines this intricate craft and the points of interest that resonate with enthusiasts and collectors alike. The conversation
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The video titled "How to choose the perfect watch" focuses on the criteria for selecting a watch from prestigious brands such as IWC, Tudor, Rolex, Mido, and Christopher Ward. It emphasizes the importance of personal preferences, style, and functionality when making a choice, guiding viewers through various aspects
New Watches
The Maghnam Mohareb represents a significant advancement in independent watchmaking, merging Arab heritage with Swiss craftsmanship in a sculptural design. Unveiled at Geneva Watch Week 2026, this watch is named after the Arabic word for "warrior" and features a modular structure with three interchangeable configurations: Blades, Halo, and
New Watches
Mido has refreshed the Commander Datoday, introducing a modern and streamlined design aimed at being a versatile steel watch for everyday wear, priced just over $1,000. The notable changes include a transition from dot indices to baton markers on the dial, enhancing its clean aesthetic. The day-date window, while
New Watches
The Breguet Classique Phase de Lune 7235 is a limited-edition watch that exemplifies the blend of traditional craftsmanship and modern technology. With its 18k "Breguet gold" case and matching dial, this timepiece features a unique gold alloy that offers a less reddish hue than typical pink gold. The
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The video titled "NEW Longines Hydroconquest - Best Budget Submariner?!" explores the features and specifications of the Longines Hydroconquest watch. It positions the model as a competitive option for those seeking a budget-friendly alternative to the iconic Rolex Submariner. The review highlights the watch's design, functionality,
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The video titled "Hands on: NEW 2026 Longines Hydroconquest" explores the features and design of the latest model of the Longines Hydroconquest watch. It provides insights into the watch's aesthetic appeal, functionality, and how it fits within Longines' legacy of quality and craftsmanship. In this
New Watches
The 2026 Longines HydroConquest collection marks a significant redesign of the classic 300m dive watch, originally born in 2007. This new generation aligns its aesthetics with the 2023 HydroConquest GMT models, offering a more modern and ergonomic design in 39mm and 42mm sizes. The updated case features a brushed stainless
New Watches
Nomos introduces two new dial colors for its Club Campus line, named "Full Rose" and "All Olive," marking a shift towards more muted tones compared to previous vibrant options. The Full Rose features a dusty pink base with contrasting white numerals and pale yellow outlines, while
New Watches
The Breva Segreto di Lario Meridian Gold is a remarkable addition to the Breva watch collection, showcasing a cushion-shaped case made of grade 5 titanium with a powder-gold dial that presents a sophisticated matte finish. This model retains the instrument-style display and double retrograde indications that define the Segreto line,
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Edouard Meylan, CEO of H. Moser & Cie, emphasizes the importance of maintaining profit margins while aiming to double production and sales. As the Swiss watch industry faces challenges of overproduction and reduced profits, H. Moser plans to expand its capacity to produce 10,000 watches per year with a
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Richard Mille has entered into a groundbreaking partnership with UFC champion Ilia Topuria, who is the first undefeated double champion in UFC history, boasting an impressive record of 17-0. This collaboration signifies the luxury watchmaker's inaugural association with a combat sports athlete, emphasizing a shared commitment to excellence
Opinion
Luxury watch communication has traditionally prioritized elegance and restraint, often resulting in formal and rigid messaging devoid of humor and playfulness. Social media has changed the landscape, allowing brands to adopt a more authentic and emotional tone through video and behind-the-scenes content that showcases the human aspect of watchmaking. However,