Parmigiani Fleurier CEO Guido Terreni On Developing the Brand's Legacy
At Dubai Watch Week 2025, Guido Terreni discussed the evolution and philosophy of Parmigiani Fleurier, emphasizing the brand's values rooted in its founder, Michel Parmigiani. The company, which was founded in 1996 during the quartz crisis, aims to reaffirm the essence of mechanical watchmaking through understated luxury and innovation. Notable milestones include the launch of the Toric and the Bugatti watches, alongside the reestablishment of the brand's identity in 2021. Terreni highlighted the importance of restoring antique movements to celebrate Michel's legacy while nurturing the skills of their watchmakers. Terreni also addressed the brand's design language, which has transformed significantly in recent years. By returning to its original ethos of refinement and understated elegance, Parmigiani has successfully reconnected with its core audience. The development of innovative complications like the GMT Rattrapante further exemplifies the brand's commitment to intuitive functionality, marrying traditional craftsmanship with modern needs. This shift reflects a deeper understanding of both the heritage and future of the brand, ensuring that new designs resonate with collectors seeking authenticity and timelessness.
