Perspective: Watches and Wonders Geneva 2026 Expands Its Ambitions—And Its Audience
Watches and Wonders Geneva 2026 is set to expand its ambitions and audience, showcasing innovation and industry relevance through redesigned events like the LAB, which features 15 startups. Additionally, the "Wake Up!" exhibition offers a unique historical perspective on alarm mechanisms, tracing their evolution from public bells to modern bedside clocks. This event not only highlights the technological advancements in watchmaking but also encourages a deeper understanding of horology as a social technology. The growth of Watches and Wonders is reflected in its increasing number of exhibitors and attendees, creating a vibrant atmosphere that caters to various audiences, including retailers, journalists, and watch enthusiasts. The event promises to enhance the cultural landscape of Geneva through a diverse program that includes music festivals and design installations. With online ticket sales opening soon, the event is positioned as a key date on the watchmaking calendar, ensuring that it remains an essential hub for industry discussions and trends.
