Pietro's report from Geneva's November 2025 auctions: from record breakers to hidden gems
The November 2025 auctions in Geneva showcased an impressive array of watches, with high expectations set against the backdrop of Phillips Watches’ 10th anniversary and the 250th anniversary of Breguet. Sotheby’s highlighted this milestone with a themed auction, achieving a total of CHF 12,202,960, including the remarkable sale of Breguet No. 1890 for CHF 1,880,000. Notably, the Important Watches auction featured iconic pieces like Mercedes Gleitze’s Rolex Oyster, which sold for CHF 1,392,000, and a rare Cartier Tank Normale. Phillips Auctions set a record with their “Decade One” auction, totaling CHF 66.8 million and featuring the Patek Philippe ref. 1518, which fetched over CHF 14 million, marking it as the most expensive wristwatch ever sold at auction. Other noteworthy pieces included F.P. Journe's Chronomètre à Résonance and Christian Klings Tourbillon 7, both exceeding expectations. Antiquorum also contributed to the excitement with a diverse selection, offering watches at various price points, making it an ideal venue for collectors. The auctions provided a rich tapestry of historical and technical significance in the world of horology.
