Podcast: Seiko President Akio Naito on the Business of Watches
The episode features a conversation with Akio Naito, President of Seiko Watch Corporation, focusing on the recent debut of Credor at Watches and Wonders and the brand’s strategy for expanding into international markets. Naito explains that Credor’s ultra‑premium pieces rely on highly specialized skills that take years to master, making increased production a significant challenge. He also discusses Grand Seiko’s remarkable growth, noting a more than fifteen‑fold increase in international sales over the past decade, driven largely by success in the United States, and highlights upcoming developments such as a new, compact ultra‑accurate dive watch and the continued popularity of the class‑leading 9F quartz movement. The discussion shifts to recent auction results, with senior editor Mark Kauzlarich analyzing notable sales from the spring 2026 auction season, including strong performances by Journe, Patek Philippe, and record‑breaking outcomes at Sotheby’s Hong Hong. Listeners are invited to explore the show notes for links to detailed articles, product pages, and additional resources covering Credor’s latest releases, Grand Seiko innovations, and the broader watch market trends highlighted throughout the episode.
Buying Time Analysis: This episode reveals how Seiko’s ultra‑premium Credor brand is expanding globally, highlights Grand Seiko’s rapid international sales growth and technological innovations, and provides expert commentary on record‑breaking watch auction results, making it essential listening for anyone tracking luxury watch market dynamics.
