Positive Coating: The Strategy of Layering for Innovation and Sustainability
Positive Coating was founded in 2004 by Pierre-Albert Steinmann, who returned to Switzerland after working at NASA on self-lubricating coatings. The company aims to innovate in the watchmaking industry by developing new methods for coloring metals like brass and gold without traditional flame heating. With his children joining the venture, Positive Coating has specialized in advanced coating technologies such as Physical Vapor Deposition (PVD) and Atomic Layer Deposition (ALD), which enhance both aesthetic and functional properties of various materials. The company has expanded its applications beyond watchmaking to sectors like fashion, jewelry, and medtech, while maintaining a focus on collaboration and research. In addition to innovation, Positive Coating emphasizes sustainability and community impact through its Positive Impact program. The company has committed to reducing carbon emissions by 28% by 2030 and prioritizes renewable energy and recyclable materials in its operations. By engaging in initiatives such as the Climate Fresk workshop, Positive Coating fosters a culture of awareness and responsibility among its employees, aiming to integrate ethical practices into its business model. Through strategic partnerships and a vision rooted in creativity and responsibility, the company seeks to drive systemic change while continually exploring new possibilities in coating technologies.
Buying Time Analysis: This story highlights the innovative journey of Positive Coating, showcasing how a family-run business leverages advanced coating technologies to transform the watchmaking industry while embracing sustainability and ethical practices, thus setting a precedent for responsible creativity in manufacturing.
