Pumping Up Horology: The Bold Collaboration of H. Moser & Cie. and Reebok with the Streamliner Pump Watch
H. Moser & Cie. has unveiled a bold collaboration with Reebok, introducing the Streamliner Pump, a luxury sports watch that ingeniously incorporates the sneaker brand's iconic Pump technology into its design. This limited-edition timepiece, available in black and white forged quartz fiber cases, features an interactive orange anodized aluminum pusher that replaces the traditional winding crown. By pressing the pusher, users can directly transmit energy to the watch's barrel spring, providing over one hour of power reserve with each press while also activating a power reserve indicator on the dial. The watch is powered by the manual-winding HMC 103 movement, which has been adapted for this unique mechanism and boasts a robust 74-hour power reserve. The Streamliner Pump stands out not only for its innovative functionality but also for its striking aesthetics. With a sleek, ergonomic design and a matte finish, the watch is water-resistant up to 100 meters and features a clean dial with applied hour markers and a prominent power reserve indicator. Limited to just 250 pieces of each color, the watch is priced at CHF 31,360 (excluding taxes) and reflects Moser's commitment to playful yet high-quality watchmaking. The release coincides perfectly with Reebok's launch of new Pump sneaker models, making it a timely and exciting addition to both brands' legacies.
Buying Time Analysis: This collaboration between H. Moser & Cie and Reebok, merging horology with sneaker culture, highlights the innovative spirit of both brands, showcasing how traditional craftsmanship can be playfully integrated with modern design to create a unique and functional timepiece that appeals to both watch enthusiasts and sneaker fans alike.
