Rado's Ash Barty & Cameron Green-led summer campaign
Rado has launched a new global marketing campaign called "The Rhythm Within," featuring Australian sports stars Ash Barty and Cameron Green as brand ambassadors. This campaign highlights the excitement of the approaching summer sports season in Australia, coinciding with the Ashes cricket series and the Australian Open. Ash Barty, a celebrated tennis player and Rado ambassador since 2017, is known for her impressive achievements and engaging personality. Meanwhile, Cameron Green, an up-and-coming cricket all-rounder, is making his mark despite recent injury challenges. Both athletes wear Rado watches that reflect their unique styles and the demands of their sports. Ash is currently sporting the Centrix Automatic Diamonds, while Cameron wears the Captain Cook High-Tech Ceramic Chronograph. Their endorsements emphasize the values of patience, precision, and purpose that Rado represents, as they both articulate the connection between rhythm in sports and the craftsmanship of Rado watches. CEO Adrian Bosshard notes that the collaboration embodies the quiet confidence and measured greatness that the brand seeks to promote.
