Ralph Lauren Adds a Turquoise Dial to their Western Watch Collection

Ralph Lauren Adds a Turquoise Dial to their Western Watch Collection

Ralph Lauren has introduced a new addition to their Western Watch Collection, featuring a striking turquoise dial that emphasizes the brand's connection to Americana, particularly the American West. Unlike the mass-produced fashion watches often associated with the Ralph Lauren name, these watches are crafted with high-quality materials, including movements made by Piaget and hand-engraved cases. The use of turquoise, a traditional stone in Native American jewelry, highlights the brand's consistent incorporation of cultural elements in its designs. Each watch in the collection is a genuine luxury product, with meticulous craftsmanship evident in the hand-tooling of leather straps in Texas and detailed engraving completed in New York City. While specific pricing for the new turquoise dial watches was not available at the time of reporting, standard versions of the collection are priced at $24,900 for sterling silver and $40,500 for gold, indicating that this new release will likely fall within a similar luxury price range. Production of these watches is limited, enhancing their appeal as exclusive items for collectors and enthusiasts alike.

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