Recap of the 2026 WatchIt! Fair
WatchIt! Fair returned in 2026, expanding into a larger venue in Solihull that offered exhibitors more space and visitors a comfortable environment to explore a diverse range of watches. The event showcased independent brands such as Ember, whose previously highlighted Rocket model is now nearly sold out, and introduced newcomers like Furlan Marri and Doxa, underscoring the fair’s growing reputation among enthusiasts and collectors. Attendees enjoyed hands‑on experiences, including a watchmaking workshop by Cotswold Watch Company, and engaged directly with founders and brand owners, gaining insight into the stories behind the timepieces. The fair featured standout pieces ranging from the stone‑dial microrotor watches of Loresum to the innovative “Huff” crystal of Schofield, which reveals hidden motifs when breathed upon. Highlights also included Christopher Ward’s Bel Canto Lumière, Farer’s Racing Chronograph, and a variety of striking wristwatches such as the futuristic SpaceOne and a well‑preserved 1969 Bulova Accutron. The event’s vibrant atmosphere, broad exhibitor lineup, and interactive elements made it a memorable gathering, setting the stage for another successful edition in the future.
Buying Time Analysis: The WatchIt! Fair 2026 recap highlights the event’s growing significance as a hub for watch enthusiasts and emerging micro‑brands, showcasing industry innovation, fostering direct creator‑consumer connections, and reinforcing the fair’s role in driving community engagement and brand exposure within the horology world.
