Revisiting the bullhead: the rebel of chronographs returns
Bulova has embraced the bullhead design for its new Racing Chronograph, celebrating the brand's 150th anniversary in collaboration with Shelby Racing. This unique timepiece features chronograph pushers positioned at the 12 o'clock mark, reminiscent of traditional mechanical stopwatches, and draws stylistic inspiration from the 1967 Shelby GT500. Despite its bulkier appearance and unconventional look, Bulova's senior watch designer believes that this design caters to motorsport enthusiasts who require an accessible and practical timekeeping tool. The resurgence of interest in bullhead watches is evident, with brands like Citizen also revisiting this niche design. While bullheads were once rare, their distinctive shapes and limited availability have sparked renewed demand among collectors and enthusiasts. The trend may have gained traction, in part, from cultural references, such as Brad Pitt wearing a Citizen model in a popular film. However, the intricate tooling required for bullhead watches means they are unlikely to become mainstream, remaining instead a unique choice for those seeking to stand out.
