Richard Mille's Certified Pre-Owned Boutique in London: Ninety
Richard Mille has established a Certified Pre-Owned boutique named Ninety in London's affluent Mayfair district, known for its luxurious offerings and unique service. Opened in 2021, Ninety serves as a destination for Richard Mille clients seeking rare timepieces, while also providing the option to trade in existing watches. The boutique emphasizes the importance of certified pre-owned watches, ensuring that all pieces are meticulously verified and come with a renewed warranty, which bolsters consumer confidence, especially for collectors looking for discontinued models. The skilled watchmaker at Ninety, Thomas Mason, highlights the significance of maintaining authenticity and provenance, as well as the boutique's commitment to high standards in service and restoration. Ninety not only offers a selection of remarkable Richard Mille watches but also prioritizes the client experience through personalized interactions and education about the products. Customers are encouraged to try on watches to assess fit and style, ensuring they make informed decisions. The boutique features an impressive array of timepieces, showcasing Richard Mille's innovative engineering and artistic craftsmanship, including limited editions and pieces with unique mechanisms. Mason's dedication to the brand's ethos of pushing boundaries in watchmaking reflects the boutique's role as a preservation project, maintaining the integrity of luxury timepieces while fostering a deeper connection between the brand and its clients.
