Rocky Mountain Watches Named Official Timekeeper of Natural Selection Tour
Rocky Mountain Watches has entered a multiyear partnership with the Natural Selection Tour, establishing itself as the Official Timekeeper of the renowned freeride competition series. This collaboration will enhance athlete timing and digital storytelling while also paving the way for the creation of special-edition watches for the Natural Selection community. The partnership will prominently feature Rocky Mountain Watches branding across various events, media broadcasts, and on-site installations. The Natural Selection Tour, founded by professional snowboarder Travis Rice, is celebrated for showcasing elite athletes across disciplines such as snowboarding, skiing, mountain biking, and surfing. The partnership aligns with the tour’s adventure-driven identity, emphasizing Rocky Mountain Watches' commitment to outdoor authenticity and durability. Starting in 2026, the brand will be integrated into tour events and campaigns, with future timepieces co-designed to reflect a shared adventure-first philosophy.
