Rolex and the curious case of the missing GMT Pepsi
The Rolex GMT Master II, known for its distinctive blue and red bezel, has mysteriously disappeared from the websites of authorized dealers in the United States, although it remains listed on Rolex's main site and on dealer sites in other countries. This oddity has sparked speculation about the potential discontinuation of the model, especially given past rumors regarding high manufacturing failure rates for its iconic bezel. As one of Rolex's most sought-after timepieces, the GMT Master II commands significant resale margins in the secondary market, leading to concerns among enthusiasts and collectors. The situation raises questions about the brand's meticulous attention to detail and whether there is an underlying reason for this omission from its retail partners' websites, hinting at potential news or changes in the future.
