Rolex CEO Jean-Frédéric Dufour’s Watch World View
Jean-Frédéric Dufour, the CEO of Rolex, reflects on his journey and the evolution of the Swiss watch industry during an interview at Dubai Watch Week. He emphasizes the importance of collaboration and competition within the industry to foster creativity and innovation. Dufour highlights Rolex's commitment to education, noting that the company trains over 500 apprentices, many of whom will contribute to the wider industry. He believes that attracting young talent is crucial for the future, as they bring fresh perspectives that challenge established brands. Dufour addresses the impact of smartwatches, asserting that while they provide competition in the entry-level market, they ultimately cultivate an interest in mechanical watches among younger generations. He emphasizes the enduring appeal of traditional watchmaking, which offers a tangible and emotional connection in a digital world. Furthermore, he discusses Rolex's initiatives like the Certified Pre-Owned program, which aims to build trust with customers by ensuring quality in the resale market. Dufour concludes by urging the next generation to embrace experiences, be patient in their pursuits, and engage with their peers to refine their ideas, ensuring the continued relevance of the watch industry.
