Rolex Discontinues the GMT-Master II “Pepsi” Model
Rumors are circulating that Rolex may discontinue the GMT-Master II "Pepsi," which features the iconic blue-and-red bezel. The watch community is abuzz with speculation after reports indicated that these models have been removed from authorized dealers' websites and that Rolex has informed dealers that the Pepsi references are no longer available. Although the models still appear on Rolex's official website, the preowned market has reacted strongly, with prices reportedly increasing by 5% recently, and listings showing price hikes of up to 50%. Looking ahead, predictions about the future of the GMT-Master II vary, with some anticipating a minor update or even a return to the "Coke" color scheme. The 70th anniversary of the GMT-Master last year raised expectations for a significant update, but Rolex has a history of unconventional decisions. As Watches and Wonders 2026 approaches, there is anticipation around what Rolex might reveal, whether it be something unexpected or a continuation of the current trend. The watch community remains eager to see how Rolex will navigate the future of its most coveted models.
