Rolex expands 70-year partnership with National Geographic’s new Base Camp.
Rolex has deepened its 70‑year partnership with the National Geographic Society by becoming a Founding Donor of the newly transformed Base Camp headquarters in Washington, D.C., and serving as Grand Opening Partner for the Museum of Exploration. The revamped Base Camp will act as a hub for National Geographic explorers, offering the public immersive exhibitions, interactive displays, and the Rolex Explorers Landing, which celebrates historic expeditions and the pioneers behind them. The collaboration builds on decades of joint support for scientific research and exploration, including the Rolex Perpetual Planet Initiative that funds long‑term climate‑change studies across mountains, rainforests, and oceans. Recent highlights feature artifacts such as Sylvia Earle’s pressurised diving suit and a real‑time research reader rail, while the partnership continues to recognise outstanding contributions through the annual Rolex National Geographic Explorer of the Year award, honoring efforts like Krithi K. Karanth’s work to reduce human‑wildlife conflict in India.
Buying Time Analysis: The story highlights Rolex’s pivotal role as a founding donor in revitalizing National Geographic’s Base Camp and Museum of Exploration, underscoring a historic partnership that fuels scientific research, climate‑change initiatives, and public engagement with exploration.
