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Rolex Made Drake a Custom Watch: Biggest Flex in Watch History? | Dual Time Podcast #14 - YouTube - Roman Sharf

Editorial Staff

21 Aug 2026 — 1 min read

The collaboration between a renowned luxury watch brand and a prominent music artist resulted in a custom timepiece that merges high‑end craftsmanship with contemporary cultural influence. By creating a personalized watch for the artist, the brand showcases its ability to blend traditional horology with modern branding, attracting attention from both watch enthusiasts and fans of the musician. This partnership not only elevates the visibility of the watchmaker but also sets a new benchmark for personal branding within the industry. The custom piece serves as a powerful statement of status and style, reinforcing the impact of celebrity collaborations on shaping trends and expanding the reach of luxury products.

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Wren's Diver One Abyss: Exploring Its Darkest Depths

Yvan Arpa's Personal Relationship with Time and Watches

Baume & Mercier Gives Its Clifton Baumatic an Icy Blue Makeover