Rolex Oyster Centennial Exhibition in Shanghai
The Oyster Story exhibition, opening in Shanghai from June 10 to June 28, 2026, celebrates the centenary of the Rolex Oyster water‑resistant case. Hosted at the West Bund Dome Art Center—a repurposed cement factory turned cultural hub along the Huangpu River—the event occupies nearly 100,000 square feet. Visitors can explore a comprehensive narrative of Rolex’s history, viewing historic timepieces worn by explorers and adventurers, as well as privately loaned watches. The exhibition also showcases modern watchmaking techniques, displaying cases, bezels, bracelets, dials, materials, and movements to illustrate the brand’s sophisticated manufacturing processes. In addition to the historical and technical displays, the exhibition highlights Rolex’s advancements in precision timekeeping, featuring the brand’s atomic clock that serves as a reference for its watches. Admission is free, inviting the public to experience the evolution of the iconic Oyster case and its impact on luxury watchmaking.
Buying Time Analysis: The exhibition marks the centenary of the iconic Rolex Oyster case, offering a free, immersive showcase of the brand’s historic milestones and cutting‑edge watchmaking technology, highlighting its lasting impact on precision timekeeping and luxury craftsmanship.
