Rolex Pepsi GMT to be Discontinued this Year CONFIRMED!? | BLRO Removed from Rolex Bucherer Website

Rolex Pepsi GMT to be Discontinued this Year CONFIRMED!? | BLRO Removed from Rolex Bucherer Website

Recent developments have confirmed that the Rolex Pepsi GMT, also known as the BLRO, is set to be discontinued this year. This news comes after the watch has been removed from the Rolex Bucherer website, sparking rumors and speculation among enthusiasts and collectors. The iconic timepiece, known for its distinctive red and blue bezel, has garnered a significant following, and its potential discontinuation raises concerns about its future availability and value in the market. As the February 11, 2026 run date approaches, many are reflecting on the significance of the Pepsi GMT within the Rolex lineup. Its removal from retail platforms like Bucherer may indicate a shift in Rolex's production strategy, which often influences the desirability and collectibility of their watches. Collectors and fans are now left to wonder what this means for the legacy of the Pepsi GMT and what new models or iterations Rolex may introduce in the future.

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