Rolex pre-owned prices continue rollercoaster rise and fall
Rolex prices on the secondary market have experienced significant fluctuations recently, leading to confusion among dealers and consumers. Following a surprising slump reported by WatchPro, it was clarified that a data ingestion error had caused misleading readings on the WatchCharts Rolex Index. However, after six weeks, the index continues to show a decline in prices since peaking at the end of September, indicating a potential downward trend that could affect demand in the market. Various price tracking indexes provide conflicting narratives about Rolex prices, with some showing a decline over the past year while others indicate a rise. The ChronoPulse index reports a 2.16% drop, particularly in the latter half of 2025, whereas the Subdial x Bloomberg index shows a 2.3% increase over the same period. Given these discrepancies, many dealers have become cautious about engaging in the secondary market, emphasizing the need for thorough research and expertise when considering high-value purchases.
