Rolex Raises Prices & Swatch x AP Royal Pop | Dual Time Podcast #1 - YouTube - Roman Sharf

The episode delves into the recent price increase announced by Rolex, exploring the factors behind the brand’s decision to raise its watch prices and the impact on the luxury watch market. It also examines the collaboration between Swatch and Audemars Piguet, highlighting the design and inspiration behind the Royal Pop collection and what the partnership means for both companies and enthusiasts. Listeners gain insight into how these developments reflect broader trends in the watch industry, including shifting consumer preferences, brand positioning, and the balance between heritage and innovation. The conversation provides context for collectors and casual fans alike, offering a nuanced perspective on pricing strategies and collaborative projects shaping the future of horology.